Once again it seems that all the best advertising schemes are in Japan, this time in the form of all new snow/winter themed artwork for "Mahou Shojo Madoka Magica" or as English fans know it, "Puella Magi Madoka Magica."

The new artwork featuring all five magical girls in winter coats and snow gear was born out of a celebration of the Sapporo Snow Festival, according to a report from Anime News Network. The "Puella Magi Madoka Magica" themed objects (pictured below) include can badges, a clear poster, acrylic character stands, and a ramen set.

Fans in an ANN forum expressed desires for access to all the special new "Madoka Magica" themed items:

"I want that poster. Now," said D-Rock.

"I want that poster. Madoka, Homura, and Sayaka look so cute!" exclaimed Break Xerxes.

"I'm loving that snow motif of Kyuubey. So cute, yet so mischievous," commented Mr. Oshawott.

Kyubey is actually surprisingly absent from most of the purchasable merchandise, but as pictured above, he makes for a very cool snow sculpture.

Although most of the items are exclusive to Japan, fans can visit the official "Puella Magi Madoka Magica" website for links to certain merchandise that is available for purchase. Furthermore, Aniplex has licensed the series and the three feature length films for release in North America.

For those who are unfamiliar with the series, My Anime List describes "Puella Magi Madoka Magica" as follows:

"She has a loving family and best friends, laughs and cries from time to time... Madoka Kaname, an eighth grader of Mitakihara middle school, is one of those who lives such a life. One day, she had a very magical encounter. She doesn't know if it happened by chance or by fate yet. This is a fateful encounter that can change her destiny-this is a beginning of the new story of the magical girls."