The actor-singer succeeds Big Bang and Lee Min Ho as the budget airline's official face.

Kim Soo Hyun is flying high with a new, one-year endorsement deal with Jeju Air, the low cost airline based in the namesake vacation hotspot Jeju City in South Korea. The actor-singer succeeds Big Bang and Lee Min Ho who served as the budget airline's official faces in 2012 and 2013, respectively.

Soo Hyun was chosen because of his tremendous popularity as of late which the airlines hopes to leverage on as it seeks to improve its image in the Asian market, reports KPopHerald.

"Kim Soo Hyun, who is the top hallyu star in Asia, has been selected as Jeju Air's new face," Jeju Air was reported to have said. Soo Hyun is slated to appear in various online and offline promotional campaigns.

Jeju Air shuttles passengers in domestic flights between the island paradise of Jeju and the South Korean mainland. It also offers international flights to and from Asian countries like Japan, China, Thailand, Vietnam, and Philippines, as well as Guam and Saipan.

Soo Hyun's endorsement is envisioned to raise the profile of Jeju Air among the travelers in these countries. The actor-singer has become one of the hottest male Hallyu stars in the past year following his amazing turn as an alien in the smash hit drama "My Love from the Star" opposite actress Jun Ji Hyun. The drama and its leads went on to accumulate awards, critical acclaim and massive fan following.

Soo Hyun's popularity has picked up to the point where he has been shuttling off to different countries for fan appearances, endorsement deals and other engagements. Chinese and Korean advertisers have been reportedly the most interested in securing his face for their brands, which helped lift the actor's earnings in 2014 to a whopping $44 million. He has also been named one of the most influential stars in South Korea.

It should take a little while before fans can catch a glimpse of Soo Hyun's commercials for Jeju Air. The Jeju Air website still contains promotional materials featuring their last endorsement celebrity, actor Lee Min Ho.