YG Entertainment opened their online shop in China today.

YG plans to sell Psy, 2NE1, Big Bang and other YG artists merchandise as well as albums, DVDs, photo books and more. They have sold their merchandise in China before, but this is the first to open their own online store in China.

YG decided to open an online store because of the increasing popularity of YG artists in China. They also considered the fact that it was harder for fans in China to purchase YG merchandise as well.

YG commented, "We hope that 'YG e-shop_CHINA' will help stop the purchase of fake merchandise. We are happy to be able to sell our official merchandise to fans in China."

They also plan to open a weibo account, similar to Twitter, and update with new merchandise for the site.