Boy Group HIGH4 released a jacket image of their 4th single album, "Baby Boy" on May 27 and foreshadowed their comeback on June 4.

On the same day, the group's agency N.A.P Entertainment commented, "HIGH4's 4th single album Baby Boy will feature addicting synth and bass, powerful rap, and smooth hip-hop and R&B melodies. The group unveild the Korean/Chinese version of 'Not Spring, Love, or Cherry Blossoms' today for their Chinese fans. They will also perform in Japan and Mexico in the future."

Korean/Chinese version of "Not Spring, Love, or Cherry Blossoms" was released on over 16 Chinese music sites.