It’s fairly common for a cab driver to be rude in New York City and choose to park wherever they please.

One traffic cop, Jenni, decided to show all these cab drivers a lesson by simply lifting their cars with her bare hands.

“It’s the Incredible Hunk,” one woman is seen stating in the video.

Another bystander is shown commenting, “You better move the car, bro.”

The video is actually part of a marketing campaign for a new car selling app called Carlister.co, according to Mashable. Carlister.co CEO Bryan Harmon reportedly contacted Thinkmodo, the team that developed Devil Baby, to create a campaign for them.

The goal was reportedly to show how easy it would be to buy and sell cars on the new app. Thinkmodo reportedly had actress Jenni Ruiza dress up as a NYC traffic cop and pulled a few strings to make a “liftable” taxi cab.

The entire ad was very convincible, evident from the hidden cameras capturing the reactions of the New Yorkers.

“New Yorkers are so jaded,” stated James Percelay of Thinkmodo.

“It takes a lot for them to react.”