KARA Look Summer Fresh In New Lavida Cosmetics Ad

KARA members exude the spirit of summer in the newest promotional photos for cosmetics brand Lavida.

All four members of KARA were featured in the ad above. Their makeup style can be described as fresh, youthful, alluring and appropriate for the bright summer season.

Lavida explained that the girls were made to look like they were beauties that are heading to the beach, and were styled appropriately with free-flowing hair and light blouses.

"In order to show the rising beauty of the KARA members and to grab the attention of the public, we have gone with a beach makeup look," said a representative from Lavida.

As seen in the new ad and recent comeback for "Cupid," KARA seem to be gelling well as a four-member group with the addition of Youngji.

Older members consider Youngji to be a breath of fresh air and a hardworking girl that injects a lot of enthusiasm and positive energy in the group.

KARA celebrated their 5th debut anniversary in Japan earlier this week.

Member Hara has been confirmed to launch as a solo artist in the third week of July. She will be dropping a music video and will go up against the likes of Girls' Generation, SISTAR, AOA and Girl's Day in what has been described as a very competitive summer promotions season.

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Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App and editor of the small business blog IndieMickey. He has also been bitten by the K-pop fashion bug - follow him on Instagram @mickjami.

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