Korean boy band INFINITE's new music video is a step towards a new trend in K-pop.

The new version of the music video for "Bad," INFINITE's latest song, was released on July 17 and is an interactive 360 degrees virtual reality video. The new clip, which fans are able to manipulate on YouTube, was released five days after the original "Bad" music video.

INFINITE is the first K-pop group to utilize 360 camera to create an interactive, virtual reality music video.

Fans responded to the new element of K-pop with surprise and delight. In order to watch "Bad" using the interactive elements, viewers can use arrows on computers or move their mobile devices in the direction that they want to view. If the viewer doesn't manipulate the video, it is identical to INFINITE's original "Bad" music video.

One comment put things into perspective. "[A] breakthrough in K-pop music videos, and from INFINITE no less!"

"It's amazing," wrote Tani Nuriantama on YouTube. "I have to twirl like crazy to watch this video, but that's worth it."

"I didn't see this coming," commented Imelda Yullvia. "[I'm] loving this too much. I was twirling this around, watching this like I was dancing with them! Okay, no, but this is good. [And] the mirror! Did anyone notice that during the part where they look into the mirror, we, the viewer, becomes the mirror?"

Fans also comically noted the role of a stuffed deer in the video, joking that it would be joining INFINITE as a new, eighth member.

Watch the two music videos to compare HERE:
The original

360 virtual reality

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