It is not uncommon for K-pop groups to choose different visual concepts for their music videos, depending on the mood of their songs.

If you happen to be a fan of cutesy adorableness that makes your face ache from smiling, then BEAST has a treat for you.

After a little over a year since their last release, Cube Entertainment group BEAST is back with a new music video. The "Gotta Go to Work" music video features the boys of BEAST sporting a cute-concept to promote their 2015 comeback album "Ordinary." Fans can check out the new music video below.

So far, fans on the group's official YouTube channel are very pleased with the new music video.

"I'm still waiting for BEAST to disappoint me, but it looks like they will always make great music. They are seriously perfect. I can't wait for the real comeback," said Farah Boucherit.

The single "Gotta Go to Work" is a pre-release track for their 8th mini-album "Ordinary," which is set for release on July 27. According to Soompi, the song has already secured the number one spot on several music sites including Melon, Mnet, Ollie Music, Naver Music, Genie, Soribada, and Bugs.

In addition to the new music video, BEAST has also revealed a teaser photo for the title track for their new album. The title song "YeY" will be promoted once the "Ordinary" album is released.

BEAST may be competing with many other extremely popular groups with their new album, but so far it seems that the veterans are having no trouble. As such, it would seem that sometimes K-pop fans need a cuteness overload in the face of edgier concepts.