News

“Oh Yeah!” Kool-Aid Man Gets New Look, Revealed On Monday [VIDEO]

By Staff Writer | April 13, 2013 08:04 AM EDT

The fun loving, wall busting, big red punch bowl known as the Kool-Aid Man will be getting a new look, to be revealed on Monday.

The new Kool-Aid Man will be computer animated and take on the persona of a celebrity trying to blend in with society and live a normal life.

Like Us on Facebook

Kraft Foods, the company that makes Kool-Aid is revamping their Kool-Aid Man's look in an effort to raise sales for a new liquid mix. The new mix is going to be the Kraft Foods' version of the popular drink mix MiO.

Since MiO hit the shelves and other companies like Coca-Cola came out with their own versions Kool-Aid sales have dropped 5%. Kool-Aid is a powder based flavor mix and is not as portable as liquid MiO, which comes in a squirt bottle consumers can carry in their pockets.

The Kool-Aid Man first busted onto the scene in 1954 although the product has been around since 1920. Over the years the Kool-Aid Man has undergone many new looks. His most dramatic came in the year 2000.

The Kool-Aid Man has become more than just a drink mascot. He has made appearances in pop culture. Comedian Dane Cook poked fun at the Kool-Aid Man during a show when he talked about how rude it was for the Kool-Aid Man to just bust through a wall.

In the Seth McFarlane sitcom Family Guy, every time a character says "Oh Yeah" the Cool-Aid Man will come bursting through whatever wall may be near by. "Oh Yeah" is the trademark quote from the Kool-Aid Man and has become synonymous with the Kool-Aid brand.

The Contra Costa Times reports, "Erica Rendall, senior brand manager at Kraft Foods Group Inc., says the new ads are intended to fill in the blanks in Kool-Aid Man's character so people can relate to him.

"He said a few things here and there (in the past), but he really didn't have a developed personality," she said."

The Contra Costa Times described one of the new Kool-Aid commercials as opening with the silhouette of the Kool-Aid Man taking a shower and emerging as a clear pitcher of water.

He describes to the audience how he "isn't all cherry and sweetness... I put my pants on one leg at a time," the voiceover notes, as he stands in front of a pantry full of Kool-Aid mixes deciding what to wear. "Except my pants are 22 different flavors. I've got grape pants, I've got watermelon pants."

According to the Contra Costa Times Kool-Aid will not abandon the trademark exit/entrance of the Kool-Aid Man, he leaves for work by crashing through the wall of his own house.


Tagged :  world news

Featured

Music Show / Music Chart 07.02.15 | 09:25AM EDT

Big Bang Take Over Music Charts Across Asia With Most Recent 'MADE Series' Installment

Following the release of their July singles "If You" and "Sober," Big Bang shot to the top of the music charts all around Asia.

Buzz 07.02.15 | 12:20PM EDT

Teen Top Members Delete All Personal Social Media Accounts In Wake Of Dating Rumors

As rumors of Teen Top member Niel dating a non-celebrity continue to circulate, the six-member group has deleted all personal social media accounts.

Comeback / Teaser / Music Video 07.02.15 | 09:00AM EDT

Crush Announces July Comeback Ahead Of KCON 2015 LA Appearance Next Month

Amoeba Culture has confirmed Crush's surprise comeback with a new single album on July 9, in anticipation for his upcoming appearance at KCON LA.

Exclusive 07.01.15 | 08:29PM EDT

Profile Of A K-Pop Fan: 14-Year-Old Rae Biller Of Michigan On Why She Is Inspired By Block B

14-year-old K-popper Rae Biller of Grand Rapids, Michigan talks about how she got into Hallyu, what she thinks makes it different from mainstream American music and why Block B is the best.

KpopStarz Is Looking For Enthusiastic Entertainment Contributors Reach Millions On The Web.
Real Time Analytics