“Oh Yeah!” Kool-Aid Man Gets New Look, Revealed On Monday [VIDEO]
By Staff Writer | April 13, 2013 08:04 AM EDT
The fun loving, wall busting, big red punch bowl known as the Kool-Aid Man will be getting a new look, to be revealed on Monday.
The new Kool-Aid Man will be computer animated and take on the persona of a celebrity trying to blend in with society and live a normal life.
Kraft Foods, the company that makes Kool-Aid is revamping their Kool-Aid Man's look in an effort to raise sales for a new liquid mix. The new mix is going to be the Kraft Foods' version of the popular drink mix MiO.
Like Us on Facebook
Since MiO hit the shelves and other companies like Coca-Cola came out with their own versions Kool-Aid sales have dropped 5%. Kool-Aid is a powder based flavor mix and is not as portable as liquid MiO, which comes in a squirt bottle consumers can carry in their pockets.
The Kool-Aid Man first busted onto the scene in 1954 although the product has been around since 1920. Over the years the Kool-Aid Man has undergone many new looks. His most dramatic came in the year 2000.
The Kool-Aid Man has become more than just a drink mascot. He has made appearances in pop culture. Comedian Dane Cook poked fun at the Kool-Aid Man during a show when he talked about how rude it was for the Kool-Aid Man to just bust through a wall.
In the Seth McFarlane sitcom Family Guy, every time a character says "Oh Yeah" the Cool-Aid Man will come bursting through whatever wall may be near by. "Oh Yeah" is the trademark quote from the Kool-Aid Man and has become synonymous with the Kool-Aid brand.
The Contra Costa Times reports, "Erica Rendall, senior brand manager at Kraft Foods Group Inc., says the new ads are intended to fill in the blanks in Kool-Aid Man's character so people can relate to him.
"He said a few things here and there (in the past), but he really didn't have a developed personality," she said."
The Contra Costa Times described one of the new Kool-Aid commercials as opening with the silhouette of the Kool-Aid Man taking a shower and emerging as a clear pitcher of water.
He describes to the audience how he "isn't all cherry and sweetness... I put my pants on one leg at a time," the voiceover notes, as he stands in front of a pantry full of Kool-Aid mixes deciding what to wear. "Except my pants are 22 different flavors. I've got grape pants, I've got watermelon pants."
According to the Contra Costa Times Kool-Aid will not abandon the trademark exit/entrance of the Kool-Aid Man, he leaves for work by crashing through the wall of his own house.
© 2014 KpopStarz. All rights reserved. Do not reproduce without permission.
Tagged : world news
Latest Photo Gallery
Some of the top rivalries throughout the years of K-Pop.
Comeback / Teaser / Music Video 07.29.14 | 05:25PM EDT
After experiencing a "Hangover," Psy is gearing up for his official comeback with "Daddy."
New Release 07.29.14 | 06:57AM EDT
‘Back Seat’ is a very sensual song, but some of the English lyrics imply sexual coercion.
Buzz 07.27.14 | 11:18PM EDT
A look back at INFINITE since the announced merger.