Popular South Korean actor Kim Woo Bin will be popping up everywhere as the new face of Samsonite.

On Jan. 4, Kim Woo Bin's agency, iHQ, announced the new partnership between him and the U.S. luggage retailer. To kick off the new sponsorship deal, Kim Woo Bin has recently completed shooting a commercial for the brand in Guangzhou, China.

"We picked Kim as he is the rising new hotshot in the Asian entertainment scene with his good looks, acting skills, and fashion sense," Samsonite's spokesperson revealed according to Korea Herald. "He is expected to play an important role in promoting Samsonite Red overseas."

Samsonite Red is just another notable campaign that Kim Woo Bin has teamed up with. In 2015 he became the first East Asian model to appear for the brand Calvin Klein Watches + Jewelry.

Kim Woo Bin is undoubtedly one of the most recognizable faces in the Korean drama scene. He especially rose to popularity for his role in The Heirs and continued to wow fans though work in movies like The Con Artists and Twenty. He is currently working on the upcoming KBS drama Uncontrollably Fond which also stars miss A member and actress Suzy Bae. The drama is set it air this June.