News / Hot Issues / Trends

Why Did Stellar's 17 Million View Fan-Cam Not Gain Momentum Like EXID's 'Up & Down'?

By Kevin Fox | February 10, 2016 12:07 AM EST

Why Did Stellar's 17 Million View Fancam Not Gain Momentum Like EXID?
(Photo : Pharkil)
EXID Hani Viral Video Up & Down
(Photo : YouTube user pharkil)

A video recorded by a fan at a live performance (fancam) of Hani dancing to EXID's "Up & Down" brought the group overnight fame, but why have other K-pop groups' viral videos not yielded the same sort of success?

Stellar currently has a fancam of member Minhee performing "Mask" with nearly 17 million views on Facebook while Hani's viral fancam has nearly 19 million views on YouTube. 

There are a few explanations for the difference in results between the two groups, despite having close view counts. 

First, Facebook views are not worth as much as YouTube views. A view on Facebook is counted after only three seconds of viewing, which means that someone scrolling through their news feed with autoplay on is included in the count. On the other hand, Youtube requires around 30 seconds before a view is counted. Hence, why the same Minhee fancam only has 600,000 views on Youtube.

Secondly, the song itself is most likely the deciding factor on whether or not the fancam will make them successful. Before Hani's fancam went viral, the most viewed video on the uploader's channel was another fancam of Minhee dancing to "Marionette." 

However, even though users were watching Stellar fancams, they were not searching more about the song or groups.

With EXID, the song went viral as soon as the fancam hit 1 million views in Nov. 2014.

Stellar did hit some level of success with "Marionette," which became their most succcessful release, reaching over 150,000 digital downloads. But this fails in comparison to EXID's "Up Down," which reached over 1.5 million digital downloads, followed by "Ah Yeah" with over 1 million.

In addition, Stellar already had a slightly negative image due to their overtly sexy image and sensual music videos while, EXID already had a few solid releases under their belt and did not have a negative reputation.  

After Hani's fancam went viral, her company successfully followed up by putting her on numerous variety shows, where the viewers found her bubbly and raw personality appealing. With Minhee, there were no extensive post-fancam variety show activities to let viewers know her personality.

To sum up, although the difference in results between the two fancams is readily apparent, it is clear that fancams brought both groups a noticeable amount of popularity and success.

Tagged :  stellar, EXID, fancam, result, YouTube, Facebook, results, viral, Difference, Minhee, Hani, analysis


05.26.17 | 01:04PM EDT

Girls' Generation's Hyoyeon Prepares For Grand Comeback, Releases Thrilling Teasers

Earlier this month, it was confirmed that Girls' Generation's Hyoyeon would be making a comeback as a solo artist in early June.

Hot Issue 05.26.17 | 03:11AM EDT

SEVENTEEN Dominates Sales, Viewing Records On Domestic, International Charts

SEVENTEEN is making a killing in domestic and international charts with their latest comeback "Al1" as it breaks its own sales records and enters the charts of multiple countries worldwide.

05.25.17 | 05:16PM EDT

TVXQ's Yunho Will Star A New Drama 'Meloholic' As His First Project After Finishing Army Duty

Junho just finished his army duty in April 2017. He will be the male lead in a new drama "Meloholic." Check out his role here!

KpopStarz Is Looking For Enthusiastic Entertainment Contributors Reach Millions On The Web.
Real Time Analytics