MONSTA X To Be The New Face Of Kappa
By Jaideep Lalchandani | January 09, 2017 12:30 PM EST
Monsta X has been selected as the new face of Italian sportswear brand 'Kappa.'
As reported in allkpop, Monsta X who debuted in the year 2015 and are coming back with their new album in February of 2017 are chosen as the new official brands and they will also be doing lots of promotional activities for the brand. They also stated the reason behind choosing these guys is because they could get any looks for the photo shoots. Monsta X had shown their athletic skills during 'ISAC' as well.
The announcement was made on 9th January by Starship Entertainment states that "Monsta X has been selected as the official model of sports brand Kappa" as reported in kpopmap.
Kappa brand was founded in 1967, Headquartered in Turin, Italy. Many national football playing nations like Burkina Faso, Fiji, Oman and many other league teams also wear uniforms manufactured and provided by Kappa. They are also associated with Basketball, Boxing, Golf, Ice Hockey, Field Hockey, Rugby League, Rugby Union, Volleyball, Skiing and also for Charity purposes. So their association with a music group is somewhat unique and different through which they will be targeting consumers in their 10s and 20s through Monsta X, and they will also be launching a global campaign called 'Keep on KOMBAT.'
In the first CF filming done this earlier this month, they showed 7 different charms of Monsta X and a teamwork, unlike any other group. The Kappa CF with Monsta X is scheduled to be broadcasted in the mid-January with the help of online media sources.
KAPPA with Monsta X will be available in over 160 stores as well.
Monsta X who recently finished their fourth mini album's title song 'FIGHTER' will be doing more activities this year including domestic tours and concerts including first Asia tour fan meeting.
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