Taeyeon recently flew to Madrid, Spain for a new project called "Beauty +." It remains unknown as to how long Taeyeon will be staying in Spain, but her fans are confident that she will not be staying too long out of the country because of prior commitments.

Taeyeon's career has really come a long way, from her early days as a Girls' Generation member and now as an in-demand performer and product endorser. According to All Kpop, Taeyeon's trip to Madrid, Spain is for a photoshoot with Beauty Plus magazine. Taeyeon's photoshoot for the said publication will be part of the February issue of Beauty Plus magazine.

A video posted by TaeYeon (@taeyeon_ss) on Jan 23, 2017 at 8:03pm PST

Speaking of endorsements, Star 2 reports that Taeyeon has been announced as the newest face and brand ambassador of popular beauty and skin care brand, Banila Co. Taeyeon is one of the most influential and most followed Korean celebrities on Instagram. As of writing, Taeyeon has 8.7 million followers on Instagram. The 27-year old Girls' Generation alumna has reportedly been handpicked by Banila Co because of her values and personal considered to embody the beauty and skin care brand.

Meanwhile, despite of her popularity not only in Korea but all over the world as well, it seems like Taeyeon still can't escape from bashers and critics. According to Soompi, a basher attacked Taeyeon on Instagram with hurtful comments on a certain photo where she was seen holding a beauty product while playing it cute with cat filters on her face.

"Seohyun promoted your solo songs, why don't you promote hers? You disloyal b***h. Try denying that you're posting photos only with SNOW app filters to hide the damage of double eyelid and nose surgeries on your face," the basher commented.  Taeyeon seems to be unaffected by the harsh comments and has noticeably posted natural and no-makeup selfies which indirectly answers the alleged surgery issues.