The "sexist" Samsung commercial that went viral this week is garnering a lot of controversy. Men call the ad [VIDEO BELOW] inaccurate and sexist, but defenders are saying that the portrayal of men is exaggerated, but accurate. They claim women have been exploited much more frequently-and in much more harmful ways-to sell products.

The commercial went viral last week on YouTube when it was introduced, racking up over 10 million hits. The "sexist" commercial is for Samsung's new "Evolution Kit", which makes any Samsung television into a smart TV.

It's not what the ad is selling, though, but the message it sends about gender and masculinity that has men up in arms.

In the ad, a woman comes into her living room to see her man on the couch, watching - surprise, surprise - TV. He's a sloppy, unshaven slob of a guy who's chewing with his mouth open, gazing blankly at something idiotic, and grunting caveman-style. The woman sighs, walks over to the TV, and plugs in the Samsung Evolution Kit...which, of course, makes everything awesome. She then dreams about what it could do if she could apply it to her man. The man is, in turn, magically transformed into a pliant, robotic prince/slave who whips up a cake, scrubs the house top to bottom, paints the kitchen, changes the baby's diaper, waters the plants, pours his lady champagnue, and serenades her on the flute. What a dreamboat.

Aaaand then the spell breaks and we're back to a moron farting and lolling around on the couch. Sigh.

Men instantly fired back, saying, "Probably one of the most vile adverts I've ever seen" and "Pure filth." Many have called for boycotts.

"This isn't the normal IV drip of laughing at men; this is simply mainlining outright contempt," one said.

Defenders, though, said that the ad was accurate towards men - and that women have born the brunt in advertising for far too long. Many are also more concerned with how it portrays women. After all, the lady in question isn't exactly being a smart, empowered woman and dumping the loser. She's buying him more stuff to sit in front of blankly.

One defender said that the ad was sadly accurate. "It's the reality of many women's lives, who get dinner ready, take care of the children, help with homework and do the housework, while the husbands are, in fact, sloth-like," Gail Dines, a professor of sociology and women's studies at Wheelock College in Boston, told press.

It normalizes masculine behavior and makes a joke of it," she said. And she took issue with the "sexist" label many men are putting on the ad - because men wield most of the power in society, and one ad doesn't change that.

"You can say [this ad is] prejudiced, in bad taste, insulting, not funny," she said. "But it can't be sexist. Just like a black person can't be racist. Sexism is a word with a very specific meaning, which is a certain group having more access than another group to the things that make life worth living, such as high wages and good housing."

Women have long been at the brunt end of advertising, she points out. And while men seem furious at the "sexist" Samsung commercial, perhaps it's time for them to get a taste of their own medicine. Or perhaps it just furthers stereotypes that only end up hurting women and creates "an excuse for men to be useless," as another commenter said.

[WATCH VIDEO BELOW]