BLACKPINK's Jennie x LOTTE + Rosé x ELLE Korea Announcements Are Making Fans Go Wild!
BLACKPINK's influence and demand in Korea is indeed no joke!
On June 10, ELLE Korea announced its newest cover girl for the upcoming month, and fans were thrilled as soon as the news confirmed that BLACKPINK's main vocalist, Rosé, will be featured in their July issue in collaboration with YSL Saint Laurent. But, hold your chill as following the reports about Rosé, LOTTE Korea also introduced their newest snack endorser, and it is no other than Jennie Kim of BLACKPINK!
Recently, the official Instagram account of ELLE Korea posted a huge hint for their upcoming cover girl, revealing BLACKPINK's Rosé through their uploaded photos showcasing the female singer's visual on four cover teasers.
Along with the post, ELLE Korea also wrote a caption, "Which Rosé is your favorite?" and opening a poll to which of the four photos will be the "real" cover for ELLE Korea's July issue featuring the BLACKPINK member.
Fans can go to the official IG account of ELLE Korea, choose one and comment down below the original post to vote. (or you click HERE)
Meanwhile, on June 11, LOTTE Confectionery gives a sneak peek images with their newest brand endorser Jennie, along with the company's latest snack product, "Air Baked." According to LOTTE, "As a result of analyzing the trend prediction system, consumers tend to focus more on taste rather than simply looking for products with a healthy concept. The tendency to look for healthy products has increased, but in the end, we cater to healthy yet delicious food."
The company then see Jennie as the best endorser to get the interest of woman in their 20s to 30s, which is the target consumer of LOTTE Confectionary's new product.
On the other hand, Air Baked is the latest snack of the company, which is baked using a special-made oven and heated by hot air, intending to make it healthier by avoiding the cooking process of frying. The snack's fat content is 60% less than other regular snacks, which is perfect for women trying to lose weight while not giving up eating delicious treats.
In context, LOTTE Confectionery is South Korea's top producer company, which is manufacturing sweet treats, including ice creams, cake, bread, and healthy products. It also includes wide ranges of chocolate snacks, gums, biscuits, and candies.
With the collaboration of one of the biggest K-pop stars and one of the largest snack manufacturers, it is expected that their items will be sold out in a minute!
And indeed, as soon as these announcements were made, fans and netizens, particularly BLINKs, the fandom of the K-pop group, expressed their excitement and anticipation through social media. The news eventually trended in Twitter's real-time search and Naver. Moreover, fans are not only hyping over their incredible photos that were initially released but due to fans' purchasing prowess, the pre-order sales of the snack and the magazine also skyrocketed.
With these announcements, BLINKs anticipation for BLACKPINK's future activities rises, including their upcoming pre-release single, which will be released on June 26 as well as their major return in September.
