BLACKPINK Lisa, aespa Winter and More: January Girl Group Member Brand Reputation Rankings Revealed
On January 16 KST, the Korean Business Research Institute announced this month's brand reputation rankings for individual girl group members. From BLACKPINK Lisa to aespa Winter, read to know the full list of the most popular girl group members for January 2022!
The brand reputation rankings are based on the total reputation index of an idol, by analyzing their consumer participation, media coverage, communication and community awareness indexes from the big data collected from 579 girl groups from December 16 to January 16.
The big data gathered for January 2022 is 97,734,950, which is an increase of 76.58 percent from the big data of 55,348,097 collected in December 2021.
BLACKPINK Lisa is the No. 1 Most Popular Girl Group Member in January 2022
Snagging the top spot as the No. 1 and first girl group member to top the list in the brand reputation rankings for individual girl group members this year is BLACKPINK's Thai member, Lisa!
According to the Korean Business Research Institute, the "LALISA" singer had garnered a total reputation index of 3,828,941 for the month of January, with a consumer participation of 247,007, a media coverage of 754,096, a communication index of 1,253,839, and a community index of 1,573,999.
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In comparison to Lisa's brand reputation index back in December with 2,002,939, the rapper's index for this month saw an increase of 91.17 percent.
Lisa's highest-ranking related terms are "beautiful," "surpass," and "lovely," while her highest-ranking phrases for keyword analysis are "LALISA," "MONEY," and "solo song."
In terms of Lisa's positive-negative ratio analysis, her positive ratio was analyzed to be 83.08 percent.
aespa Winter and BLACKPINK Jennie are in Top 3 Most Popular Girl Group Members in January
Coming in as the second on the brand reputation rankings is rookie girl group member, aespa's Winter!
For this month, the "Next Level" hitmaker has a total brand reputation index of 3,492,009, with a consumer participation of 1,171,109, a media coverage of 449,473, a communication index of 513,984, and a community index of 1,357,443.
Compared to her index of 2,290,901 back in December, Winter's index for this month decreased by 52.43 percent.
Taking the No. 3 spot is fellow BLACKPINK member, Jennie, who has a total brand reputation index of 3,397,512 this month, and has a consumer participation of 264,403, a media coverage of 577,441, a communication index of 1,233,032, and a community index of 1,322,635.
This month, Jennie's index saw an increase of 28.55 percent as compared to her index of 2,642,950 back in December.
These are the Top 30 of the January Girl Group Member Brand Reputation Rankings:
1. BLACKPINK Lisa
2. aespa Winter
3. BLACKPINK Jennie
4. aespa Karina
5. Girls' Generation Taeyeon
6. Girls' Generation YoonA
7. BLACKPINK Jisoo
8. Red Velvet Joy
9. aespa Giselle
10. APINK Naeun
11. aespa Ningning
12. Red Velvet Irene
13. Red Velvet Wendy
14. IVE Leeseo
15. Girls' Generation Yuri
16. Red Velvet Seulgi
17. Girl's Day Hyeri
18. Girls' Generation Hyoyeon
19. Former DIA Somyi
20. MAMAMOO Wheein
21. Oh My Girl Arin
22. TWICE Jeongyeon
23. BLACKPINK Rosé
24. EXID Hani
25. TWICE Mina
26. IVE Jang Wonyoung
27. Red Velvet Yeri
28. Kep1er Choi Yujin
29. Girls' Generation Seohyun
30. MOMOLAND JooE
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Written by Robyn Joan
