SM Entertainment draws criticism for uploading Red Velvet's "Feel My Rhythm" music video late. Keep on reading for all the details.

SM Entertainment Garners Flack for Uploading Red Velvet's 'Feel My Rhythm' MV Late

On March 21, Red Velvet officially made their first comeback after seven months. They rocked the K-pop industry with "Feel My Rhythm." The song was produced by Jade K, MCK (ARTiffect), Maria Marcus, and Andrea Oberg, while Seo Ji Eum wrote the Korean lyrics. "Feel My Rythym" is a high-pitched pop-dance song that samples "Air on the G-String" by German composer Bach.

(Photo : Red Velvet Twitter)
Red Velvet

ALSO READ: Red Velvet's 'The ReVe Festival 2022 - Feel My Rhythm' Achieves Group's Highest Pre-Order Figure

The song has a unique melody, mixing classical music with Red Velvet's unique personality. Lyrically, the song talks about freedom. Specifically, it deals with the freedom to journey beyond time and space.

While many are happy that Red Velvet is back, many are angry with their label, SM Entertainment, for posting the music video late.

The album and song were released at 6 PM KST, but the music video was uploaded seven minutes later at 6:07 PM. Many are upset that SM Entertainment made fans wait nearly ten minutes to admire the top-notch visuals of the five Red Velvet members.

(Photo : Red Velvet Twitter)
Red Velvet

ALSO READ: March 2022 K-pop Comebacks (3rd Week): Red Velvet, CRAVITY, More to Watch Out For!

This is not the first time SM Entertainment has drawn flack for uploading new releases late. In 2017, SM Entertainment was slammed for uploading Taeyeon's "I Got Love" music video an hour late. In July 2020, SM Entertainment was blasted for delaying the release of Red Velvet-Irene&Seulgi's music video for "Monster."

Comments concerning Red Velvet's late music video read, "Finally! Can you step up your game and schedule properly, so we don't have to wait anxiously?"

"Late? But finally."

"They released the music video late. Are they trying to sabotage the girls?"

"God, please stop posting late."

(Photo : Red Velvet Twitter)
Red Velvet

ALSO READ: ReVeluvs Share Theories About Red Velvet's Worldview - 'Feel My Rhythm' Connected to 'Pyscho'?

While SM Entertainment drew backlash, the Red Velvet members drew praise. For their new mini-album, "The ReVe Festival 2022 — Feel My Rythym," the girls donned a "Fiction Travel" concept with six diverse songs. Red Velvet proved themselves as "concept queens." The five wind-up downs dancing ballet on classical musical boxes.

According to Wendy, many fans can look forward to in terms of the unique choreography!

Check out the music video for 'Feel My Rhythm here:

What do you think of the situation? Tell us in the comments below!

Red Velvet Recent Activities

On March 21, Red Velvet released the EP "The ReVe Festival 2022 — Feel My Rhythm" as a sequel to their 2019 trilogy "The ReVe Festival."

(Photo : Red Velvet Twitter)
Red Velvet

ALSO READ: Red Velvet Yeri Updates Fans After Getting COVID-19 in the Most Hilarious Way

On March 14, Red Velvet members Irene, Joy, and Yeri tested positive for COVID-19. As a result, their special live performance, "The ReVe Festival : Prologue," which was initially scheduled on March 19 and 20, was postponed until further notice.

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Written by Alexa Lewis