Forbes Korea 'Power Celebrity 40' [Ranked 2022]: BTS, IU – Which Idols Are on List?

Forbes Korea just named the global stars BTS, BLACKPINK, IU, Bae Suzy and more as currently the most powerful celebrities in the country!

Are you curious on the complete list of celebrities who made it? Read on!

Forbes Korea's 'Power Celebrity 40': How Rankings Are Calculated

Forbes Korea 'Power Celebrity 40' [Ranked 2022]: BTS, IU – Which Idols Are on List?
(Photo : Forbes Korea Power Celebrity 40 (Forbes Korea via JMagazine)

On April 28, Forbes Korea dropped its 2022 rankings for "Power Celebrity 40," the Korean version of "U.S. Forbes Highest-Paid Celebrity 100" (hereinafter "Celebrity 100").

Before we come to the list, here's how "Power Celebrity 40" were chosen. Aside from popularity (50%) based on their media, SNS, and broadcasting influence, the candidates' income (50%) was also calculated.

First, actors, singers, broadcasters, and sports stars were selected from Daum Kakao Portal from 2021 to 2022, and candidates with a high number of person searches were chosen.

Forbes Korea 'Power Celebrity 40' [Ranked 2022]: BTS, IU – Which Idols Are on List?
(Photo : Forbes Korea Power Celebrity 40 (Forbes Korea via Jmagazine))

ALSO READ: BTS, BLACKPINK and More: Forbes Reveals the Highest-Earning K-Pop Idols on YouTube in 2021

In addition, broadcasting, film, and advertising fees are calculated to determine the income earned by candidates during the survey period. The method of estimating celebrity income (industry trade standards, research reports on securities firms, domestic and foreign aggregation sites, interviews, the National Tax Service, and precedents) is used to calculate it as a real value. In the case of singers, music revenue and performance income are added.

Along with this, other factors considered in the criteria were the artist's press power, influence in SNS and celebrity awareness among viewers of all ages.

The final score was normalized based on the actual survey values of each of the four categories (income, media, broadcasting, and SNS), and the scores of each category were added together.

40 Most Powerful Celebrities in Korea in 2022, According to Forbes Korea

Forbes Korea 'Power Celebrity 40' [Ranked 2022]: BTS, IU – Which Idols Are on List?
(Photo : BTS (News1))

BTS, who secured the No. 1 spot in 2018, 2020 and 2021, once again ranked first this year for the fourth time.

The global boy group overwhelmingly ranked No. 1 in the media, SNS, and income categories, the criteria for selecting Power Celebrity 40.

Forbes Korea 'Power Celebrity 40' [Ranked 2022]: BTS, IU – Which Idols Are on List?
(Photo : BLACKPINK (News1) )

Following the "Biggest Boy Group in the World," the "Biggest Girl Group" BLACKPINK ranked second, maintaining their position last year.

Some of their biggest achievements last year to date include their mega-hit song "How You Like That," which surpassed 600 million streams on Spotify in March, a year and nine months after its release in June 2020.

The qruartet also showed off their robustness in the global music market through "DDU-DU DDU-DU" and "Kill This Love."

Forbes Korea 'Power Celebrity 40' [Ranked 2022]: BTS, IU – Which Idols Are on List?
(Photo : IU (News1))

In the Top 20, other idols entered the list like IU, who ranked 11th. Known as the "Nation's Sweetheart," she swept the domestic music charts last year by topping the 2021 digital chart of Gaon Chart, a music ranking chart, with "Celebrity" and ranked 17 songs in the top 200 – showing off her power.

Forbes Korea 'Power Celebrity 40' [Ranked 2022]: BTS, IU – Which Idols Are on List?
(Photo : TWICE (News1))

TWICE, dubbed as "Nation's Girl Group," entered the top 20, proving their impact as "Sold-Out Queens" and by releasing hit tracks last year, such as "The Feels" and "Scientist."

Forbes Korea 'Power Celebrity 40' [Ranked 2022]: BTS, IU – Which Idols Are on List?
(Photo : Suzy (News1))

In the top 30, two more idols entered the rankings: Bae Suzy and Kang Daniel.

(Photo : Kang Daniel (News1))

Full List of Forbes Korea 'Power Celebrity 40':

  1. BTS - Idol
  2.  BLACKPINK - Idol
  3.  Son Heung Min - Athlete
  4.  Ryu Hyun Jin - Athlete
  5.  Lee Chan Won - Singer
  6.  Lee Seunggi - Singer, Actor, TV host
  7.  Lim Young Woong - Singer
  8.  Youn Yuh Jung - Actress
  9.  Yoo Jae Suk - Comedian, TV host
  10.  Jang Min Ho -Singer
  11.  IU - Idol, Actress
  12.  Park Seo Joon -Actor
  13.  Jang Yoon Jung -Singer
  14.  Ahn Jung Hwan -Broadcaster
  15.  Kim Yeon Kyung - Athlete
  16.  Jeong Dong Won - Singer
  17.  TWICE -Idol
  18.  Lee Jung Jae - Actor
  19.  Lee Ji Ah - Actress
  20.  Lee Min Ho - Actor
  21.  Kim Soo Hyun - Actor
  22.  Suzy - Idol, Actress
  23.  Kim So Yeon - Actress
  24.  Park Eun Seok -Actor
  25.  Young Tak - Singer
  26.  Kang Daniel - Idol
  27.  Jeon Mi Do - Actress
  28.  Han So Hee - Actress
  29.  Song Hye Kyo - Actress
  30.  Son Ye Jin - Actress
  31.  Song Ga In - Singer
  32.  Rain - Singer, Actor
  33.  Park Shin Hye - Actress
  34.  Lee Seung Yoon - Singer
  35.  Lee Moo Jin - Singer
  36.  Irene Kim - Model
  37.  Ahn Hyo Seop - Actor
  38.  Kim Hye Soo - Actress
  39.  Kim Hee Jae - Singer
  40.  Park Bo Gum - Actor

READ MORE: Forbes Korea Announces Winners for 'Best K-pop Idol Who Shone in 2021' at the 1st 'Forbes Korea K-pop Awards' (FKA)

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Written by Eunice Dawson

Tags
BTS
forbes korea
BLACKPINK
Twice
IU
Suzy
Kang Daniel
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