'It Girl' Krystal Jung Becomes First Korean Ambassador Of Luxury Brand Pomellato
The OG K-pop "It Girl" Krystal Jung has been announced as Italian luxury brand Pomellato's first Korean ambassador!
Keep on reading for more details.
Krystal Jung Selected As Pomellato's 1st Korean Brand Ambassador
On January 12, Pomelatto announced that it has tapped idol-turned-actress Krystal Jung as its first-ever Korean ambassador.
Pomellato is a luxury Italian jewelry brand for independent women, founded in 1967. It offers hand-crafted bold and colorful jewelry in Milan and its products truly boost women's elegance and contemporary charm.
According to the fashion fine jeweler, Pomellato chose Krystal Jung as the representative in Korea due to her sophisticated charm and strength that can represent various aspects of women.
Krystal made her debut as a K-pop idol in 2009. During her heyday, the celebrity earned the nickname "It Girl" due to her impact and influence in music and fashion.
One of the most legendary trends she set was when she flaunted her iconic bright red hair, which made a huge buzz in K-pop. She also started the trend of wearing tennis skirts among second-gen girl groups.
In 2010, Krystal expanded her career as an actress and took a successful leap through her most notable appearances in "High Kick! 3," "The Heirs," "My Lovely Girl," "Police University" and more.
In addition, Krystal is now emerging as a role model for the MZ generation and is a versatile artist who has been recognized for her success in various fields at a young age and is loved throughout Asia.
This lines up with the brand's campaign, which is introducing a bold jewelry collection that best highlights its consumer's personality.
In the promotional photos released along with the announcement, Krystal showed off her natural beauty and exudes elegance by wearing stylish jewelry. She expresses her own style wearing Pomellato through edgy gold economica jewelry, elegant sky blue-colored nudo jewelry, and diamond-decorated catene jewelry.
The "Red Light" singer also exhibited her trademark "ice queen" look, maintaining her classy beauty.
Krystal Jung 'It Girl' Moments in 2023
Although K-pop is already in the middle of its fourth-gen era, Krystal, who debuted as a second-gen idol showcased her unrelenting beauty and unique aura as OG "It Girl."
During the "2022 KBS Drama Awards" held on Dec. 31, Krystal became the main event following her appearance on the red carpet and ceremony.
In particular, the idol actress appeared wearing a two-toned bodycon dress with a single strap. She then flaunted her long, black and straight hair that emphasized her elegant beauty even more.
Following the ceremony, Krystal started 2023 with her name being one of the most trending searches, due to her effortless goddess-like beauty. In fact, fans once again brought up her "It Girl" image, the same muse supposedly used as a reference by Min Hee Jin while creating NewJeans' refreshing concept.
On the other hand, Krystal who is on hiatus as an idol is expected to continuously grace the entertainment field with her skillful acting as she embarks on a new film, "Cobweb" starring Kim Sang Ho, Im Soo Jung, Oh Jung Se and Jeon Yeo Bin.
READ MORE: THIS Ex-SM Entertainment Idol Shows Support to NewJeans Debut
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