Genius Korea takes a retrospective look at the first half of the year, ranking the top 20 best K-Pop music videos released in 2023 so far.

Let's take a closer look at the top 5 videos that have left a lasting impact on viewers and critics alike.

1. “Allergy” – (G)I-DLE

(G)I-DLE's "Allergy" music video captivates with its honest storytelling, authentic theme, and remarkable characterizations. The cinematic appeal and nods to iconic artists make it a standout.

The video tackles social media's negative influence on women's self-image. It's a must-watch for its voguish vibes and thought-provoking message.

2. “Ditto” (side A) – NewJeans

NewJeans' "Ditto" music videos, including side A and side B versions, showcase HYBE's expertise in cinematic storytelling.

On side A, Ban Heesoo discovers an old tape capturing her high school days with the NewJeans members, representing the parasocial relationships between K-pop fans and idols. It explores the relatable story of lonely fans who find solace in their idols.

Side B delves into the growth and transition of fans as they move beyond their intense fandom phase. With its captivating aesthetics, engaging storytelling, and addictive music, "Ditto" offers a perfect blend of elements that leave a lasting impression.

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3. “Haegeum” – Agust D

Agust D's "Haegeum" music video takes inspiration from his previous release, "Daechwita," as the character travels through time from an ancient world to the present day.

The song explores the artist's emotional conflict and critiques societal hypocrisy. The music video presents two sides of SUGA, portraying him as both the criminal and the justice, leaving the viewer to interpret who is the hero and villain.

"Haegeum" offers a thrilling experience, a societal message, and a cinematic atmosphere.

4. “TRICKY HOUSE” – xikers

xikers, KQ Entertainment's rookie boy group, debuted with the captivating music video "TRICKY HOUSE." The video follows a tired office worker on a journey through a rift in time and space, featuring energetic choreography and impressive visual effects.

xikers' dynamic presence and imaginative transformations of common K-Pop settings make "TRICKY HOUSE" an unforgettable experience.

5. “Save me, Kill me” – CIX

CIX's "Save me, Kill me" music video surpasses their previous cinematic works, featuring stunning cinematography and a compelling storyline.

The emotionally charged video tackles themes like mental health, resonating with viewers. The group's exceptional acting and heartfelt song create a perfect synergy, leaving a lasting impact.

The video's quality is so impressive that it garnered attention beyond their fanbase, with non-fans mistaking it for a movie. CIX delivers a truly captivating and moving experience with "Save me, Kill me."

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Along with these top 5 music videos were another 15 K-Pop MV who secured their rank.

• “S-Class” – Stray Kids
• “Knock” – LEE CHAE YEON
• “Cheshire” – ITZY
• “BOUNCY (K-HOT CHILLI PEPPERS)” – ATEEZ
• “OVERDRIVE” – I.M
• “F*ck My Life” – SEVENTEEN
• “ICKY” – KARD
• “Spicy” – aespa
• “Steal The Show” – SHAUN & Jeff Satur
• “Cupid” – FIFTY FIFTY
• “Sweet Juice” – PURPLE KISS
• “want YOU” – Tabber
• “Drowning” – BOBBY ft. SOLE
• “Karma” – BLACKSWAN
• “ROAR” – THE BOYZ

The list is chosen and ranked based on the opinion of the Genius Korea Community.

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KpopStarz own this article.

Madison Cullen wrote this.