Is Irene Being Squandered? SM Ignites Fan Outrage Over Red Velvet's Global Fame

By Madison Cullen Jul 17, 2023

Fans of Red Velvet, ReVeLuvs, has once again dominates Twitter trends as they took to social media to express their outrage and frustration.

Fans were frustrated over their perception that SM was squandering Irene's talent. The hashtag #LetUsTasteRedVelvet3_0 has been trending worldwide as fans demand better treatment for the iconic star.

Red Velvet Fans Outraged: SM Accused of Ignoring Irene's Global Fame

Fans of the popular K-pop girl group Red Velvet express their outrage. The source of their frustration? Allegations that SM is failing to recognize and harness the global fame of one of its shining stars, Irene.

One fan wrote, "Stop wasting her talent!! IRENE DESERVES SO MUCH BETTER." The sentiment was echoed by countless others who feel that Irene's potential is not being fully realized.

and stop wasting her talent !! IRENE DESERVES SO MUCH BETTER#레드벨벳도_삼쩜영_맛좀봅시다 #LetUsTasteRedVelvet3_0 @RVsmtown @SMTOWNGLOBAL pic.twitter.com/ZT59oIeniE
— meowrene (@tyarenebae) July 17, 2023

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Despite Red Velvet being one of SM Entertainment's most viewed artists, with over 197+ videos, fans believe that the agency is failing to recognize the overwhelming demand for more Red Velvet content.

red velvet being the most viewed artists of SM with only 197+ videos is the craziest part for me, like ¿¿¿¿¿????? Do they really not see how much the audience wants red velvet!????#레드벨벳도_삼쩜영_맛좀봅시다 #LetUsTasteRedVelvet3_0 @RVsmtown @SMTOWNGLOBAL pic.twitter.com/WVhsGZiQEP
— ale 🐥 (@JYISW) July 17, 2023

The absence of solo projects and opportunities for Irene has left fans disheartened, feeling that her talents are being underutilized.

this year alone irene had less than a handful of solo content. pls stop using her as click bait!! almost a decade into her career and she is yet to have her solo debut. imagine how tired we are #레드벨벳도_삼쩜영_맛좀봅시다 #LetUsTasteRedVelvet3_0 pic.twitter.com/4FVkqOwowE
— almond pepero (@renebaebae001) July 17, 2023

Adding fuel to the fire, Red Velvet - IRENE & SEULGI, the highly successful sub-unit, holds the record for the most monthly listeners in Spotify history, with a staggering 3.3 million.

This achievement highlights the immense popularity of Irene and the demand for more of her individual work.

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Fans Furious at SM Entertainment's Neglect: Irene's Lack of Instagram Highlight Causes Uproar

Fans are also expressing disappointment over the lack of personal updates from Irene. They believe that Irene's immense talent and star power warrant more attention and investment from SM Entertainment.

yeah while we're at it... not even a fucking instagram highlight? seriously#레드벨벳도_삼쩜영_맛좀봅시다 #LetUsTasteRedVelvet3_0 @RVsmtown @SMTOWNGLOBAL https://t.co/n6LzLTnKxC pic.twitter.com/pTWHoJaLrm
— 🍂 (@joohyunned) July 17, 2023

Moreover, fans argue that Irene's high demand should be acknowledged by giving her more solo schedules, including her long-awaited solo debut. The rallying cry for her solo project.

irene having little to no solo schedules when she is clearly in high demand. the people want bjh1!!#레드벨벳도_삼쩜영_맛좀봅시다 #LetUsTasteRedVelvet3_0 pic.twitter.com/FNDu0qufN6
— almond pepero (@renebaebae001) July 17, 2023

As the hashtag #LetUsTasteRedVelvet3_0 continues to gain momentum, fans hope that SM Entertainment will hear their voices.

BETTER TREATMENT FOR THE GROUP!

Most especially for the BEST LEADER #IRENE!
SHE DESERVES BETTER! 🩷

📢📢📢
Use the tags below in all of your tweets!#레드벨벳도_삼쩜영_맛좀봅시다 #LetUsTasteRedVelvet3_0 @RVsmtown @SMTOWNGLOBAL pic.twitter.com/vo8wuch1f1
— IRENE 아이린 Support Team (@IreneVotingTeam) July 17, 2023