Citing poor promotion and treatment to EXO, Chinese EXO-Ls (Cherries) expressed their frustration at SM Entertainment through 5 LED protest trucks in front of the agency's building, and demanded better treatment for the group.

Cherries Demand SM Entertainment Better Treatment of EXO

Amid the intensifying criticism of EXO-Ls against SM Entertainment due to the lack of EXO's comeback promotion activities, and alleged mistreatment of the group, Cherries (Chinese Eris) used their power and influence to draw the attention of SM Entertainment.

On July 18, five large LED protest trucks were sent in front of the company's building, demanding the company to treat EXO better.

Following EXO's comeback with their seventh full album, "EXIST," released on July 10, EXO-Ls/Eris have been complaining about how poorly SM Entertainment handled the group's much-awaited comeback as a whole. 

READ ALSO: EXO 'Old Look' Comeback 'Fits Leave Fans Heartbroken: 'Like a 90's night bamboo fashion...'

Some of the things that triggered the fandom were how SM altered the final version of EXO's songs, including "Cinderella," as well as giving them old-fashioned 'fits in their concept teaser photos and music broadcast appearances.

EXO-Ls also accused the company of trying to "sabotage" the group's comeback by allegedly tampering with EXO's view counts on YouTube due to its slow increase in MV views.

Eris also mentioned the group's lack of solo content as well as no appearance in popular variety shows to promote their album.

As a result, EXO's Chinese fans took the matter into their hands and sent the company five protest trucks, containing some of their major concerns.

Starting with their outfits, they demand SM for an improved look.

"Are you styling EXO with your feet? Put the oily, close-up hairstyle on your head first and don't use EXO's perfect face carelessly!"

Regarding the group's exposure and publicity during their promotion period, Eris complained:

"Isn't it embarrassing to bully EXO while sitting in a building that was earned from EXO? Please give EXO the same publicity as other artists from the same agency!"

"Artist Activity! Don't stop EXO from appearing on shows! We need to see EXO's handsome face a lot! You can't lock EXO in the company!"

Cherries Demand Expansion of EXO's Promotion in China

In the remaining two LED protest trucks, Chinese EXO-Ls also pointed out that SM Entertainment should take advantage of EXO's popularity in China and increase their activities and promotion in the country.

Cherries said:

"The 7th full-length album has garnered 870,000 orders in China, and their TikTok's popularity has topped the list of Korean boy groups. Value EXO's Popularity in China! Make a Chinese TikTok account for EXO!"

Last but not least, the fandom emphasized the limited stocks of EXO albums and asked SM to address the problem encountered on YouTube to increase "Cream Soda" views.

"Don't limit the number of albums released! We need more albums, so we need to get the album circulation back on track! Also, Focus on the view data of the title song music video on YouTube!"

As of writing, SM Entertainment is yet to respond to EXO-Ls' demands.

What do you think of this situation?

IN CASE YOU MISSED IT: SM Sabotage EXO? Fans Alarmed by Cream Soda's YouTube View Count Discrepancy

For more K-Pop news and updates, keep your tabs open here at KpopStarz.

KpopStarz owns this article.
Written by Eunice Dawson.