7 K-pop Female Idols Dominating August 2023 Brand Rankings — Who Ranked 1st?

By Riely Miller Aug 27, 2023

K-pop has served well during the month of August with numerous music releases and activities. This comprised of engagements such as fan interaction, concerts, comebacks, and many more.

To enumerate on which artists made the most buzz, the Korean Business Research Institute officially announced their newest brand reputation rankings for August 2023, which involves K-pop girl group members.

This list is derived from numerous aspects such as the idols' coverage from the media, their fans' participation, engagement, and overall exposure that can lead to celebrity noise. According to the release, the chart gathered data from July 20 to August 20.

Here are 7 K-pop female idols reigning August 2023 brand reputation rankings!

1. NewJeans Minji

For August 2023, it was recorded that all five NewJeans members have entered the top 10. However, NewJeans member Minji garnered a brand reputation index of 8,167,123, earning her the No. 1 spot. As for her positivity-negativity analysis, Minji collected a total of 90.8 percent positive reactions.

2. NewJeans Hanni

Next up is Minji's fellow member Hanni, who gained a brand reputation index of 7,539,878 due to an overwhelming count of 216.87 percent score increase.

3. NewJeans Haerin

Hanni was trailed by her bandmate Haerin, who completed the Top 3 for August 2023 girl group brand rankings. According to sources, Haerin gained a brand reputation index of 6,419,829 and an impressive count of 236.38 percent score rise.

4. BLACKPINK Jisoo

Jisoo of BLACKPINK gained quite the serious buzz for August due to her dating news reveal with actor Ahn Bo Hyun. For August 2023, Jisoo collected a brand reputation index of 5,782,995. The "FLOWER" singer also gained a 42.36 percent score increase.

5. NewJeans Hyein

The August list's Top 5 was completed by NewJeans maknae Hyein, who placed in an amazing 227.86 percent score rise, leading to brand reputation index of 3,907,256. These factors led the "OMG" singer to claim the No. 5 spot.

6. NewJeans Danielle

Danielle is the last NewJeans member to dominate the top 10. Her inclusion was also derived from her exposure with the group's activities, performances, and promotions.