‘Superman: Man Of Steel’ Soars In Midwest, Biggest June Opening Ever At The Box Office
By Staff Writer | June 16, 2013 04:41 PM EDT
"Man of Steel" posted the biggest June opening ever by grossing $113.1 million, beating 2010's "Toy Story 3," which launched with $110.3 million. "Man of Steel" had the second-most successful debuts of the year, behind the shocking $174.1 million opening for "Iron Man 3" in May.
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According to The LA Times, the movie performed particularly well in the Midwest.
"Superman's roots are in Kansas, so movies about him have always done well in small towns," said Warner Bros. president of domestic distribution Dan Fellman.
"A few weeks ago, when a tornado devastated Moore, Okla., the local Warren Theatre had its roof torn off. They even used it as a temporary morgue. But they've since repaired things and this weekend our movie had one of its strongest performances in the country there," Fellman said.
"Man of Steel" earned a $29,731 per theater average from its 4,207 locations, Entertainment Weekly reports. Audiences were 56 percent male and 44 percent female. This is a more even gender distribution of the audience than"'Iron Man 3," which had 61 perfect male and 39 percent female on average during the opening weekend.
Entertainment Weekly suggests both men and women were more attracted to this film, because of the stars; the chiseled looks of Henry Cavill and the appeal of Amy Adams perhaps drew more women to the theaters this weekend.
Reviews of "Man of Steel" were mixed, but crowds issued the film a strong "A-" CinemaScore. Audiences liked this film more than 2006's "Superman Returns," which gained a B+ and only opened with $52.5 million and earned $200 million domestically against a $270 million budget.
"Man of Steel" was produced with $225 million and will most likely be more successful than its 2006 predecessor.
Though the picture was generating the most pre-release interest for audiences under 25 years old, this weekend it was most successful with a slightly older crowd. 52% of the audience was over 25.
The only other new movie to hit theaters this weekend was the R-rated comedy "This Is the End." The film trailed far behind "Man of Steel," grossing $20.5-million. However, it only cost Sony Pictures $32.5 million to produce, The LA Times reports. Since debuting in theaters late Tuesday evening, the film has made a healthy $32.8 million in total.
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