RIIZE is receiving mixed reactions for becoming a house ambassador for luxury brand Louis Vuitton.

Here's what happened.

RIIZE's Becomes Louis Vuitton's Newest House Ambassador

On December 11, SM Entertainment officially announced that RIIZE had been selected as the newest house ambassador for luxury brand Louis Vuitton.

"RIIZE has been selected as house ambassador for French luxury brand Louis Vuitton due to being recognized for their trend-leading unique style and unrivaled visuals," the agency shared.

Louis Vuitton also declared its enthusiasm on working with RIIZE. According to a representative, the "Get A Guitar" singers were praised for their unique style and identity, as well as their music. The representative also threaded on RIIZE's impact on the fashion industry.

Read the full statement here:

"Since their debut, RIIZE has been gaining attention from everyone all over the globe with their unique style, personality, and music, which all contributed to their exceptional presence.

With their first single album 'Get A Guitar,' they quickly became a million-seller within a week and achieved noteworthy results across various music charts. RIIZE is already gathering traction in the fashion world with their relaxed and free style.

We will continue our journey forward by welcoming RIIZE as a new ambassador, who will grow and make a creative vision together with us."

Stans Deem Brand Ambassadorships as 'Irrelevant' After RIIZE's Fast-Paced Inclusion in Louis Vuitton

The news quickly caught up on an online thread, where BRIIZEs expressed their happiness over RIIZE's ambassadorship with Louis Vuitton. In the forum, fans praised the members' flawless photos with the brand, alongside their fashion and visuals.

Read their comments below:

•  "Eunseok, Wonbin, and Anton really came out looking like models."
•  "As expected, light makeup is best for fashion pictorials."
•  "I love the way Sohee's blond is coming out in photoshoots."
•  "Wonbin pulling off that hair is daebak."

However, many netizens also scratched their heads over idols quickly becoming ambassadors for luxury brands. Some stated the brand ambassador title has now lost its relevance.

Others pointed out how fast Louis Vuitton was in signing popular K-pop artists as house ambassadors, given that the brand had just announced LE SSERAFIM for the role on October 13.

Here's how international fans reacted:

•  "I feel like K-pop idols becoming brand ambassadors have seriously become somewhat irrelevant."
•  "As long as you're under a big company you're practically guaranteed a brand ambassador deal these days."
•  "Just how many ambassadors does LV have now? They're all sharing smaller pieces of the pie."
•  "They're giving out these ambassadorships like its freebies lmao."
•  "Didn't LV just sign LE SSERAFIM not so long ago? They're just giving these titles to anyone lol."
•  "They don't even have a fire-chikin / Pepero /busho2 phase and goes straight LV? SM marketing team works hard."
•  "Now this is actual payola. At least they waited for LE SSERAFIM to reach a year in their career and have clout before they gave them a deal."

What do you think of RIIZE's ambassadorship with Louis Vuitton? What are your thoughts on their discussion? Let us know in the comments below!

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IN CASE YOU MISSED IT: RIIZE's Debut Single Album 'Get A Guitar' Soars to 1 Million Stock Pre-Orders - Are They SM's Next Big Hit?

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Written by Riely Miller