Bulgari's latest jewelry collection, B.zero1, has found its muse in none other than global ambassador Lalisa Manobal, better known as Lisa from the powerhouse K-pop group Blackpink.

In a dazzling new video released on March 8, Lisa's fearless charisma takes center stage, illuminating the Italian luxury brand's stunning array of pieces.

A Bold Statement

Lisa's vibrant energy leaps off the screen against a backdrop of sleek minimalism, clad in a chic sleeveless black jumpsuit. The B.zero1 collection, featuring an assortment of rings, bracelets, wristwatches, and other signature items, finds its perfect match in Lisa's dynamic allure.

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Creative director Antoni Tudisco's touch is evident in every piece of the B.zero1 collection, seamlessly blending Bulgari's timeless elegance with innovative design. Each item embodies the essence of B.zero1, a celebration of modern luxury and style.

Forever dynamic.
Charmed with B.zero1 rings, Global Brand Ambassador LISA reveals bold additions to the iconic collection. Discover more at https://t.co/Pa1Pee4AyI#Bulgari #BulgariJewelry #Bzero1 pic.twitter.com/5UjFoeXcBE

— Bulgari (@Bulgariofficial) March 8, 2024

Lisa looks incredible for Bulgari.pic.twitter.com/o0Ijt2suWg

— Viral Takes (@viraltakes) March 8, 2024

BLACKPINK’s Lisa for BVLGARI. pic.twitter.com/CR4PysWHcl

— Pop Base (@PopBase) March 8, 2024

Netizens' Reactions

Here are some comments from fans regarding Blackpink Lisa's mesmerizing new video release:

• "We love to see the newest campaign by Bvlgari Global Brand Ambassador Lisa"
• "Our gorgeous Queen Lisa"
• "too hot she's on fire"
• "Lisa is the greatest of all time! "
• "Is the best campaign!!"
• "Bulgari Queen"
• "stunning as always"
• "Finally the most awaited lisa in bzero!!"
• "Wow beautiful"
• "She's incredibly stunning our queen GBA Lalisa"
• "main slayer freaallll"
• "She always slay"
• Lisa and the watch she is wearing are very beautiful.

IN CASE YOU MISSED THIS : BLACKPINK Lisa Suspected to Become Louis Vuitton's Next Global Ambassador - Here's Why

Strategic Brilliance

While Bulgari's reputation for excellence precedes it, Lisa's association with the B.zero1 collection has elevated its appeal to new heights.

The global sensation's magnetic presence in the campaign video has captured hearts worldwide, further solidifying the brand's strategic success.

For a glimpse of the mesmerizing collaboration between Blackpink's Lisa and Bulgari's B.zero1 collection, watch the promotional video below:

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Written by Cassidy Jones.