Amidst the excitement surrounding the debut of HYBE's new girl group, ILLIT, controversy brews as fans accuse the K-pop label of utilizing generative AI in the teaser trailer.

Anomalies in the Teaser

Eagle-eyed fans dissect scenes from the "Super Real Me" teaser, pointing out inconsistencies and incomplete illustrations that suggest the involvement of AI in the video's creation.

NETIZENS' COMMENTS ABOUT THE ANOMALIES:

Why does it matter just enjoy the music

Y'all are bored

the richest company in the kpop industry rn doesnt want to pay actual artists and would rather use ai generated images that make no sense and look ugly asf its beyond doomed omfg

they prob thought they were so slick but that shit is so ugly

Now why the fuck is HYBE using AI in the highlight melody for their new group ILLIT. The entire video has AI art mixed with animation probably done by an actual artist.

READ MORE: HYBE's ILLIT Stuns Critics at Paris Fashion Week Premiere - 'This is quite literally the...'

Clues Point to AI Integration

Mooncube, the credited producer of the teaser, comes under scrutiny as fans uncover evidence linking the artist to AI-generated content through social media activity.

Past ventures by HYBE, including the introduction of an "AI-powered artist" and the use of AI-generated voice technology in corporate communications, raise questions about the label's approach to integrating AI in creative endeavours.

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— Odie March, "The Purple Blerd" (SLOW) (@odettemarch) January 29, 2024

Mixed Reactions to Logo Teaser and Defense by Fans

On the other hand the anticipation for HYBE's new girl group, ILLIT (formerly I'LL-IT), was accompanied by criticism over their logo teaser, with comparisons drawn to existing HYBE acts.

After securing their spots through the competitive R U Next?, the members have been eagerly awaited since their impending debut announcement for the end of March. HYBE unveiled the official logo film for ILLIT on February 26 (KST), which stirred mixed reactions from netizens, with some noting similarities to other HYBE groups like NewJeans and TXT.

Despite backlash, supporters defended the group, highlighting the arduous journey they've undergone and emphasizing that creative decisions complement the members' identities.

Optimistic fans chose to embrace the unveiling as a precursor to new luminaries within the HYBE constellation, urging patience and open-mindedness ahead of ILLIT's official debut.

READ HERE: HYBE's ILLIT Logo Teaser Causes Massive Uproar Among Netizens - 'Honestly these girls...'

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Written by Cassidy Jones