Korean netizens are raising eyebrows over Somi's recent announcement regarding her new makeup brand, GLYF, questioning the idol's marketing strategy.

One of the main criticisms directed at Somi stemmed from the pricing and design of the highlighter palette under her brand. Netizens expressed astonishment at the steep price tag, considering the palette's perceived simplicity.

Discount Controversy

The controversy deepened when a photo of the palette revealed a significant discount, dropping from ₩430,000 KRW($318 USD) to ₩34,400 KRW ($25.40 USD) during the pre-order phase.

However, the terms and conditions included a clause disallowing order cancellations during this period, sparking further debate among netizens.

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Legal Concerns

Netizens took to online forums like theqoo to voice their dissatisfaction, particularly regarding the inability to cancel orders once placed during pre-order.

Some netizens even questioned the legality of this policy, expressing skepticism about the brand's marketing decisions.

Netizens' Reactions

Comments from netizens reflected a mix of curiosity and criticism:

• "Can't cancel? Is this legal? Is this legally allowed?"
• "hat's the difference between an old luxury brand and a brand that celebrities use under their own name, right? If you don't do it overseas, you'll get criticized too."
• "If you're going to do it, do it like Selena Gomez. What is that?"
• "Is the reason why I can't cancel my purchase because they want to make only that much by pre-ordering? Like Goods"
• "I like Somi, but I wonder why she started a business. For me, personally, once celebrities start selling things, they lose their mystique."
• "It looks appropriate for stage makeup... She stated she made the brand because she wanted to use them. I think they are a bit too much to use daily, though."
• "You can't cancel your orders, and you can only purchase during the reservation period... I'm sure she'll sell more later on, but I don't like the fact that it is made to order...."
• "What's up with not being able to cancel your orders? Their marketing strategy is weird."
• "Are they making these once an order comes through? Why aren't they allowing cancellations?"

The ongoing debate highlights the complexities of celebrity entrepreneurship and consumer expectations in the highly competitive beauty industry.

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Written by Cassidy Jones.