In the ever-dynamic realm of K-pop, BLACKPINK's Rosé has once again seized the spotlight, this time for a remarkable shift in her appearance that has left fans buzzing with excitement.

In a departure from her trademark straight locks, Rosé unveiled a striking blonde curly hairstyle, exuding a playful yet edgy vibe that diverges from her usual aesthetic.

The unexpected transformation, showcased in a promotional shoot for luxury luggage brand RIMOWA, has ignited a frenzy of admiration and fascination across various online platforms.

Viral Sensation

Photographs from the shoot, featuring Rosé posing effortlessly alongside RIMOWA's latest collection, quickly went viral, captivating audiences worldwide.

The soft lighting accentuated her radiant complexion, infusing the images with a warm, springtime allure that perfectly complemented her new hairstyle.

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Netizens' Delight

Among the multitude of reactions flooding Korean community sites, one post on TheQoo stands out, garnering over 31,700 views and sparking more than 220 spirited comments.

Netizens' responses range from effusive praise for Rosé's beauty to thoughtful observations on her evolving style.

• "Blonde suits her the best. Her voice tone is like a cheat code, and she sings so well, too But I guess Rosé must find bleaching her hair to be a hassle, right?"
• "After seeing her stick to straight hair with no volume for years, it's my first time seeing her try a different styling, and she looks stunning."
• "I was blown away the moment I saw the first photo."
• "I love rosé so much"
• "You really are a pictorial genius.. How do you take such good pictures every time?"
• "It's pretty, so pretty, it's sensuous, I like it so much"
• "I'm crazy, this is my first time feeling this way."
• "I was blown away the moment I saw the first photo."
• "Blonde suits her the most, but now I want to see her in other colors."
• "Rosé's hair really needs to turn gold as you can see. If it's like this...it's so pretty, crazy."
• "I wish Rosé had a variety of hairstyles. The perm suits her so well."
• ". I've had all kinds of hair colors, including Rosé, sincere pink, light pink, red, brown hair, dark brown red, silver, platinum blonde, two-tone coral, lavender, orange, etc."

Meanwhile, BLACKPINK member Rosé's make-up stylist, Maeng, faced criticism for Rosé's look at the Vanity Fair Oscars after-party. Despite Rosé's stunning appearance, fans expressed disappointment with Maeng's repetitive makeup choices, noting a lack of creativity and failure to experiment with new styles.

Many fans pointed out Rosé's consistently similar makeup across events and urged Maeng to utilize Rosé's features more effectively. Some even joked about the apparent absence of lipstick on Rosé's lips despite Maeng's lipstick swatches. Fans called for a change in approach to showcase Rosé's beauty more effectively.

Despite the backlash, Rosé continues to engage in various activities, including attending high-profile events and hinting at new solo music.

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Written by Cassidy Jones.