HYBE has responded to Min Hee Jin's claim that she was barred from promoting and debuting NewJeans because of LE SSERAFIM.

One of the hottest topics on the internet right now is the feud between Min Hee Jin, CEO of ADOR, and HYBE Labels. Earlier this week, HYBE announced that Min Hee Jin had a plan to overtake the full management rights of ADOR. Currently, ADOR houses NewJeans, one of the biggest groups under HYBE Labels.

HYBE Labels has since conducted an audit and claimed to have found evidence of this supposed plan. The company requested a shareholder meeting with ADOR's board of directors. Min Hee Jin vehemently denied the claims. Since then, more allegations from both sides have trended online. The ADOR CEO has since held an emergency press conference to discuss the situation.

Keep on reading for all the details.

ADOR CEO Min Hee Jin Claims She Was Prevented From Debuting NewJeans Because of LE SSERAFIM

During the press conference, she claimed that Park Ji Won, HYBE's CEO, requested that she not promote NewJeans until LE SSERAFIM makes their debut.

They claimed that they wanted the public to think LE SSERAFIM was Min Hee Jin's group, as the public was aware she was working under HYBE Labels. Min Hee Jin was against this, as they already recruited the girls for NewJeans and promised the members that they would debut as HYBE's first girl group.

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She claims she received boycotts from the company to prevent her from promoting NewJeans. This spurred Min Hee Jin to establish ADOR and debuted NewJeans without any teasers or member reveals.

HYBE Denies Min Hee Jin's Accusations That NewJeans Delayed Debut Was Due To LE SSERAFIM

On April 26, 2025, HYBE Labels responded to the aforementioned allegations.

They claimed that the reason for NewJeans's debut being delayed was due to R&R issues between Source Music and Min Hee Jin. This ultimately led to LE SSERAFIM debuting first. 

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As the groups debuted consecutively, there was not enough time to promote both groups. To accommodate this, they established a set period for their schedules and promotions. As NewJeans debuted after LE SSERAFIM, HYBE Labels ultimately decided to shorten LE SSERAFIM's debut promotions so that Min Hee Jin could start promoting NewJeans.

They also mentioned Min Hee Jin's claims that Sakura joined Source Music without any warning. HYBE recalled that, even before Sakura officially signed with the company, there were already rumors she would debut in HYBE's new girl group. 

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Their statement reads,

"Regarding the accusations, we requested Min Hee Jin not promote NewJeans during their debut.

The delay in NewJeans' debut was caused by the R&R dispute between you and Source Music; as a result, LE SSERAFIM, which Source Music was planning, made its debut first. We chose specific times for the schedules and promotions of the two groups because there was not enough time to properly promote both of them after their consecutive debuts. Regarding LE SSERAFIM member Sakura, numerous articles have been written regarding her move to HYBE even before she signed a contract with us.

In this instance, we were concerned that since people were already aware that Sakura had joined Source Music, information about the line-up of NewJeans would be revealed if we announced that ADOR's debut group was exclusively composed of rookies. We asked you to do that in order to preserve the news value of both groups, and we also shortened our allotted time for promotion [for LE SSERAFIM] in order to begin promoting NewJeans."

What do you think of the situation? Tell us in the comments below!

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Written by Alexa Lopez