Taylor Swift T-Shirt Discontinued And Abercrombie & Fitch Pledge Their Love For The Singer
By Staff Writer | June 21, 2013 08:18 PM EDT
Taylor Swift fans were not happy with Abercrombie & Fitch's T-shirts bearing the message "# more boyfriends than t.s.," referencing wift's multitude of boyfriend drama. The shirts have since been pulled from shelves. No confirmation has been made as to whether this was a direct result of the backlash or rather it was just a clearance.
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One fan launched a petition on change.org, saying the shirt was "hurtful to Taylor Swift and Swifties everywhere!" Another Swiftie made a YouTube video posted on Tuesday that gave out the number for Abercrombie's public relations department and urged fans to weigh in, The LA Times reports. The video had been viewed almost 20,000 times.
HollywoodLife.com reports that according to E! Online, so many Swifties called Abercrombie & Fitch to complain about the shirt that the company changed its automated message to: "Thank you for calling Abercrombie & Fitch public relations. If you are calling regarding the Taylor Swift t-shirt, please note this is no longer available."
A & F wanted consumers to know that they were Swifties too. They tweeted a message that could almost be seen as an apology for the shirt: "Hey #swifties we no longer sell the tshirt. We <3 Taylor's music and think she's awesome!"
Abercrombie is also trying very hard to please their customers. CEO Mike Jeffries was recently in the news for admitting very bluntly that he doesn't want "larger" people to wear his clothes. In May, Jeffries was quoted for saying Abercrombie didn't need XL or XXL sizes, because they weren't the "cool kids" and that the retailer didn't want them as customers.
The last thing A & F wants is to be branded as a bully again.
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