Justin Bieber's new 2013 fragranceThe Key campaign image has just been revealed. The Key will be Beebs' third perfume....and different than all the rest.

The new fragrance The Key will be more sophisticated...just like Justin Bieber has gotten throughout time. Sort of.

The campaign image that was just revealed shows Justin Bieber pulling at the collar of a blazer- or maybe putting his clothes on (or off). Over his shoulder, there is a thin nude white woman writhing vulnerably on a bed. Superimposed over the same shoulder, there is a bottle of the perfume.

How original.

The tagline is "The New Fragrance For Her."

How original, again.

Justin Beiber posted a steamy behind-the-scenes preview video for The Key on July 8. Watch it below.

Someday and Girlfriend, Justin's other two fragrances, were different. Somehow. The Key is described as...well...a lot of adjectives. Sheer floralcy.

The Key will be "Energetic with a sexy splash of sparkling freshness, the luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more."

That's a lot of words. Dreamy. Key. Justin Bieber. Sheer floralcy. 'Nuff said.

The Key was exposed in a new teaser video, posted on Twitter July 8.

Footage from his video shoot for The Key commercial shows Justin basking in the sun on a roof and flanked by a bevy of skimpily-clad models. Also, inexplicable stuffed tiger, which is either infantile or creepy or both.

Beliebers can't wait for the fragrance-Selena Gomez isn't the only one teasing! Justin Bieber joined in.

 Justin's third fragrance, The Key, was announced on June 20. He tweeted a pic of the glossy gold and white bottle bearing a gold charm, plus the caption "#whatiskey".

On July 8, Justin tweeted "In case you were wondering... ‎#thisiskey" with a link to a video on Facebook. The video's only 20 seconds long...but it boasts a lot of steamy scenes (and, um, a lot of perfume to cover up any bad fragrance from all that hotness).

The video was filmed back in April in Copenhagen. Beebs is a man of few words, we guess...because the video just says, "My new fragrance is The Key..." And it's "coming soon."