Actor Lee Min Ho has become the new model for China's Taobao.

Lee Min Ho shot his advertisement for 'mobile Taobao' on January 23 and brought in around 5,000 people to the filming site, showing off his immense popularity.

An official stated that Lee Min Ho was selected as he was the most popular actor in China as of late. For E-commerce, having the trust of the purchasers is the most important factor, and having Lee Min Ho as the new face would attract customers.

Taobao is the number one online market in the world and having a popular actor such as Lee Min Ho as the new model seemed fitting.

The fans that came out to his shoot stayed until the end and supported him. Many were also impressed with Lee Min Ho's professionalism as well.