YG-Samsung Everland Release Second NONA9ON Teaser

The second teaser clip of YG Entertainment and Samsung Everland's collaboration fashion brand NONA9ON was released today.

On YG's official blog and Youtube, the second teaser of the brand was uploaded on April 11.

In the revealed clip, the brand image of NONA9ON is revealed as the brand represents a young target population with a passion for music and dance. The clip is made like a music video; in a black and white screen, the dancers stage a powerful performance to an electronic-style music. The charisma exuding from the dancers add to the trendy and chic content of the video.

Toward the end of the clip, a nine-sided nonagon is shown as a background for nine dancers and caption "NONA9ON 2nd invasion 0909 2014". It signals a special project involving NONA9ON on September 9.

Parris Goebel, world-renowned choreographer who has worked with Jennifer Lopez and Taeyang, and Choice37, YG producer for G-Dragon's "One of a Kind", took charge of producing the clip.

The first teaser clip involved the birth of NONA9ON, comparing it metaphorically to a myth-like story. Released on the 9th, the teaser clip evoked interesting responses from fans. Internet users commented: "I can't wait for the collaboration of the two companies", "The wait is so long", and "I can't wait to purchase their products".

YG and Samsung Everland came together to form Natural 9, implementing the nonagon shape to be the logo and name of their brand.

Since Big Bang and 2NE1 have become known as fashion leaders among celebrities through working with the world's best designers, YG's stylish image and Samsung Everland's quality manufacturing and distributing qualities make NONA9ON a trendy fashion brand full of potential.

NONA9ON will target the younger population with hip-hop street apparel; the official global launching will take place on September 9. 

Tags
YG Entertainment
NONA9ON
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