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ZE:A set a grand record ahead of their impending comeback on July 4.
ZE:A kicked off their special nation-wide project entitled ‘Fighting Project.’ The group embarked on the project from Busan on June 15, to Daegu on June 16 and Gwangju on July 17.
‘Fighting Project’ is a grand scale promotion strategy that has been planned for 3 months and has been prepared to thank their fans in Korea that have been waiting for a long time for their return.
ZE:A planned a series of exciting free concert consisting of guerrilla like dance performances to have more interaction with fans. Each city has all been planned differently including a surprise contest of Si Wan and Dong Jun to personally deliver snacks to the schools in Busan, including a school which their past teacher is currently teaching.
ZE:A visited Girls’ Busan High School and Girls’ Haewoon Junior High School to greet fans and pass out snacks.
ZE:A members visited EWorld at Daegu on June 16 riding various rides at the amusement park while playing games. On June 17 at Gwangju ZE:A performed for an invitational stage for tvN’s ‘Comedy Big League’ and afterwards visited the streets of Gwangju to hold games providing a special time for the local citizens. ZE:A over a 3 day period have visited about 20,000 fans through different fan meetings and guerrilla concert.
Star Empire representative stated, “We wanted to do our best and show fans that ‘This is ZE:A.’ This is why we have come to plan this kind of promotional event.”
Dong Jun shared, “It’s difficult for people residing in other regions to get an opportunity to meet a celebrity. That is why even myself I have a dream of holding an open concert. I am happy to meet our fans through this opportunity, as there are limits to the number of songs that we can show to our fans on our comeback stage. It was a good opportunity for us to directly meet our fans.”
Photo: Star Empire