Amber Alert Notification System Now Gets Help From Facebook To Gain Wider Reach

Now parents, family, friends of missing kids can somehow have a sign of relief as they are getting help from the top social media platform Facebook.

Dallas news has reported that this week, Facebook has partnered with Amber alert by posting the alerts on their news feed.

Amber alert started as a program to find missing or abducted kids.

"With more than 725 children recovered as a direct result of AMBER Alerts since the program launched in 1996, we know the system works," Facebook said in a statement. "We hope our new delivery mechanism will help increase that number and reunite even more families."

There are about 152 million in the U.S. and Canada that are in Facebook, so it's a fitting way to send the message of missing kids to as much as many people and gets the wider reach.

The Amber alerts include information about the child, which , before Facebook are sent through other mediums such as TV, radio, highway billboards and via SMS.

"A legendary day in the evolution of how we recover #missing children,"stated by the National Centre of Missing and Exploited Children posted on their Facebook.

According to Dallas News, Amber's mother, Donna Williams is happy with Facebook joining forces with Amber alert.

She said its "bittersweet" but the alert is "helping all the other children out there in the world and bringing them home safe."

The Facebook news feed will keep the alert until the child is found.

  Emily Vacher, a Facebook trust and safety manager and a former FBI agent was quoted as saying that the new partnership will expand the syste,.

"The information will be much more comprehensive on Facebook, "Vacher said. The article added a" "learn more" button will take users to the National Center for Missing and Exploited Children's Web page on the child."

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