Monsta X Signs Endorsement Deal With Apparel Brand Litmus Before Debut

Starship Entertainment's newest boy group Monsta X has snagged an endorsement deal before their official debut! The seven members are the newest brand ambassadors for apparel brand Litmus. Previous endorsement models for Litmus include FNC Entertainment's FTISLAND and WM Entertainment's B1A4.

Monsta X posed for the stylish 2015 Spring/Summer collection and participated in a special fashion film. In the lookbook photos, the boys worked caps, oversized sweatshirts, sporty shorts, sneakers and even socks. If you want to see the full catalogue of high fashion pictures, click here!

Concerning the new collaboration, a Starship Entertainment representative stated, "Despite this being their first endorsement shoot, they pulled it off perfectly. They showed themselves as true fashionistas." The representative also revealed that the group is currently considering various other campaigns and endorsement contracts.

Monsta X is composed of the winning contestants of Mnet's survival singing competition No.Mercy. The members are Jooheon, Shownu, Kihyun, Hyungwon, Wonho, Minhyuk, and I.M. The group is set to make their official debut in the first half of 2015.

Recently, Monsta X participated in a black-and-white pictorial for the March issue of Singles. During the accompanying interview, the members discussed their favorite songs, the kind of artists they want to become, and which female stars they want to collaborate with musically.


About the Author: Elsa is the founder, head writer, and editor of She's a coffee addict, K-pop enthusiast, fashion lover and one of the few remaining members of the Church of Kristianity.

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