Multiple Korean Industries See Financial Gain As Side Effect Of K-Pop's Popularity

Cosmetics, tourism, food, and other Korean industries report a sharp increase due to the K-pop Effect.

An estimated $11 billion USD (12.5 trillion KRW) of increased production in a variety of Korean industries is alleged to be due to the popularity of K-pop and Korean Wave, Hallyu. The Korea Trade and Investment Promotion Agency (KOTRA) and the Korea Foundation for International Culture Exchange released a report in May revealing the findings.

K-pop indirectly led to a 4.3 percent increase of overall Korean industry production between 2013 and 2014, according to the report.

Over $6 billion USD worth of Korean products were shipped abroad in 2014, which the report claimed was directly correlated to the popularity of the Korean pop culture (music, television shows, films, etc.) abroad.

The industry to gain the largest boost was the gaming industry, followed by the tourism and beverages industry. The cosmetics industry also saw sizeable growth, largely due to tourists from around Asia heading to South Korea in order to purchase Korean cosmetic products, many of which were featured in Korean dramas and promoted by K-pop stars.

Along with production increases, the Korean wave also led to over 100,000 new jobs in South Korea, including nearly 25,000 in each the tourism and gaming industry, as well as nearly 17,000 for the beverage industry and around 4,000 for the cosmetics industry.

A KOTRA representative told Yonhap that there are further plans to expand Korean businesses overseas by looking at the extent of the popularity of Korean pop culture abroad.

"We are expanding the convergence marketing activities to help small- and medium-sized firms make inroads into overseas markets by analyzing the extent to which hallyu has expanded in each country," said Jeon Byung Seok.

Tags
kpop
kore
finance
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