The fun loving, wall busting, big red punch bowl known as the Kool-Aid Man will be getting a new look, to be revealed on Monday.
The new Kool-Aid Man will be computer animated and take on the persona of a celebrity trying to blend in with society and live a normal life.
Kraft Foods, the company that makes Kool-Aid is revamping their Kool-Aid Man's look in an effort to raise sales for a new liquid mix. The new mix is going to be the Kraft Foods' version of the popular drink mix MiO.
Since MiO hit the shelves and other companies like Coca-Cola came out with their own versions Kool-Aid sales have dropped 5%. Kool-Aid is a powder based flavor mix and is not as portable as liquid MiO, which comes in a squirt bottle consumers can carry in their pockets.
The Kool-Aid Man first busted onto the scene in 1954 although the product has been around since 1920. Over the years the Kool-Aid Man has undergone many new looks. His most dramatic came in the year 2000.
The Kool-Aid Man has become more than just a drink mascot. He has made appearances in pop culture. Comedian Dane Cook poked fun at the Kool-Aid Man during a show when he talked about how rude it was for the Kool-Aid Man to just bust through a wall.
In the Seth McFarlane sitcom Family Guy, every time a character says "Oh Yeah" the Cool-Aid Man will come bursting through whatever wall may be near by. "Oh Yeah" is the trademark quote from the Kool-Aid Man and has become synonymous with the Kool-Aid brand.
The Contra Costa Times reports, "Erica Rendall, senior brand manager at Kraft Foods Group Inc., says the new ads are intended to fill in the blanks in Kool-Aid Man's character so people can relate to him.
"He said a few things here and there (in the past), but he really didn't have a developed personality," she said."
The Contra Costa Times described one of the new Kool-Aid commercials as opening with the silhouette of the Kool-Aid Man taking a shower and emerging as a clear pitcher of water.
He describes to the audience how he "isn't all cherry and sweetness... I put my pants on one leg at a time," the voiceover notes, as he stands in front of a pantry full of Kool-Aid mixes deciding what to wear. "Except my pants are 22 different flavors. I've got grape pants, I've got watermelon pants."
According to the Contra Costa Times Kool-Aid will not abandon the trademark exit/entrance of the Kool-Aid Man, he leaves for work by crashing through the wall of his own house.