Korean Scout Association Chooses K-Pop Group April As Ambassadors For Promotional Materials

Rookie girl group April were appointed in early January as ambassadors of the Korea Scout Association, reports The Korea Herald.

April were chosen for their energetic image, and the group have recently finished shooting promotional materials for the national scouting organization.

"We, together with April, will continue to support not just the 30 million scout members (globally), but also every single teenager out there," said a representative from the Korea Scout Association.

Established in 1922, the Korea Scout Association oversees scouting activities across the country including national and international jamborees.

The appointment may also help the Korea Scout Association in its recent bid to host the 25th World Scout Jamboree -- a prestigious international jamboree that is attened by tens of thousands of teenage scouts -- in 2023.

In turn, being chosen as ambassadors could help boost April after a rocky start late last year.

April debuted as a six-member girl group in August with the EP Dreaming and title track "Dream Candy" but leader Somin departed in November - only three months after the group debut - in order to focus in school. This pushed April's agency DSP Media to re-launch them as a quintet with the single "Boing Boing."

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Mickey is a writer and digital content creator based in Manila. He is a co-founder of ZAVI App and editor of the small business blog IndieMickey. He has also been bitten by the K-Pop fashion bug - follow him on Instagram @mickjami.

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