His drama "Moonlight Drawn By Clouds" ended in October 2016, but the popularity of Park Bo Gum, who played the crown prince Lee Yeong in the series, just keeps rising. He is the Number 3 celebrity for the month of January 2017.

As for the Numbers 1 and 2 spots, they are taken by none other than the two main stars of the just concluded tvN drama "Goblin," Gong Yoo and Kim Go Eun. The two, who played Kim Shin and Eun Tak in the series, dominated the brand reputation chart from Dec. 19, 2016, up to Jan. 20 of this year.

Soompi reported that Gong had a participation index of 5.5 million and 1.7 million for communication index. Meanwhile, Kim  had 5.1 million and 2 million. Third placer Park had a total of 4.5 million for both.

Other actors and actresses that make up the rest of the list include Yoo Jae Suk, Song Joong Ki, and Jun Ji Hyun, whose drama "Legend of the Blue Sea" just concluded. Her male co-star Lee Min Ho ranked tenth in brand reputation.

Meanwhile, Park  and Gong have been voted as the hottest stars for the second half of 2016. Good Data Corporation, as reported by Allkpop, says that Park Bo Gum topped the list followed by Gong Yoo.

Park has been steadily gaining not just popularity but also the admiration of fans and fellow actors in the industry for his natural talent. He became well known after starring in tvN's "Reply 1988" as genius Baduk player Choi Taek. Is his first time as the main lead, Park has shown his versatility as the prince in "Moonlight Drawn by Clouds."

He has become popular not just in South Korea, but also other parts of Asia, leading to his Asia Fan Meeting Tour. So far, he has been to Taipei, Kuala Lumpur and Jakarta. His next stop would be Tokyo, Bangkok, and Singapore.