BTS Signs Contract With Digital Adventure to Extend Japanese Promotions

BTS is all set to extend their big following in Japan. Also called the Bangtan Boys, the South Korean boy band is working hand in hand with broadcasting company Digital Adventure.

Digital Adventure or simply DA has signed an exclusive contract with BTS for their promotions in Japan. "We will be supporting them fully with our management know-hows and networks," Key East announced.

The company serves as Key East's Japanese subsidiary. They are known for managing Hallyu cable channels KNTV and DATV in Japan.

BTS debuted in Japan in 2014. Since then, the South Korean group has been subject to many fan meetings and interviews. DA sees this popularity and told AllKPop that they will be supporting the group so they can a wider promotional range in Japan.

The group's second album "Youth" released in 2016 landed the top spot on Oricon's weekly chart. It was the first time that hip-hop artist from another country achieved such achievement. Aside from Japanese versions of their songs, they also have Japanese original tracks, "The Stars" and "Wake Up."

BTS is a top group not just in Asia. Big Hit Entertainment's male group also made their name in the international music scene.

They sold all their tickets during their 2017 BTS Live Episode III The Wings Tour in Brazil in an instant. Still, thousands of fans were not able to avail the tickets and expressed their frustrations on social media. This led them to contact the ticketing company and demand more tickets, Koreaboo noted.

As listed in DA's official website, they helped their talents hold their fan meetings. The company operates the official mobile sites of their artists. They also helped artists sell their official goods through their own e-commerce site.

Some of their artists include Bae Yoong Joon, Ju Jihoon, and Kim Soo Hyun. They also handled the Japanese promotions of Taiwanese star Jerry Yan in the past.  

Read Next: BTS Are The Most Retweeted Artists In The Twitterverse

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BTS
Digital Adventure
Key East
Big Hit Entertainment
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