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SEVENTEEN Comes Back with "Oh My!"

By Kaitlin Cunanan | July 19, 2018 08:45 PM EDT

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On July 16th, 2018, SEVENTEEN came back a funky summer bop titled "Oh My!", the front of their fifth EP You Make My Day!

The music video evokes dreamy, Peter Pan-esque vibes with the boys sleeping and floating around, then transitions into a deeper exploration of their youthful, summer concept. The group worked again with VM Project Architecture to produce the video, showcasing SEVENTEEN's aesthetics and visuals in spades.

"Oh My!" recalls long-beloved aspects of earlier SEVENTEEN releases like Adore U and Mansae: cutesy point moves, loving and innocent lyrics, and bustling, unique formations. However, these are delivered through a new maturity and increased production quality that SEVENTEEN has gained over the years, resulting in a song that can get you on your feet, happy, dancing, and grooving.

SEVENTEEN has been credited extensively for being 'self-producing idols', writing their own music and choreographing their own dances. This allows the group to slip in their personalities and interests with more fun and freedom --- you can see Woozi smugly doing the 'Wakanda Forever' pose in this group formation for their 'Our dawn is hotter than day' stage.

Check out "Oh My!" here: https://www.youtube.com/watch?v=_5PELxP8Udg

Tagged :  seventeen

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