GOT7's Diverse Concepts for Comeback Album "DYE" + Why They're "One-Top Visual Group"

K-pop fans' attention is pouring into GOT7's heavily anticipated comeback. The septet will release their new album DYE and title song NOT BY THE MOON on April 20, five months after they dropped their 10th EP Call My Name.

Perfect concept adaptability, constant effort

GOT7 debuted with Girls Girls Girls in 2014. From the cute charms of A and Just right to intense performances Hard Carry and If You Do, GOT7 instantly amassed fans for their "sweet-salty" concept, which means going between sweet and dark emotions. Behind the perfect concept adaptability of GOT7 are the seven members' valuable sweatdrops for the best results, a generous effort to show a new look for each comeback.

GOT7 recently revealed some of the upcoming songs' lyrics, including the passionate expression of NOT BY THE MOON that says, "Everything of me comes from you. I will never let you go. Don't let this hand go again. Because there's no meaning without you."

Another line says, "You dye me with yourself, I dye you with myself."

One-Top Visual Group, Romantic Kings

GOT7 shines a unique presence that fits the title "one-top visual group." The dazzling beauty of the seven members, who wore striking styling with gorgeous accessories and bold clothes, is continuously living up to their legendary selves. K-pop fans also dub the group as a "visual restaurant" after watching the recently-released teasers.

The music video teaser for NOT BY THE MOON is set in a time-warped antique atmosphere, and evokes a beautiful appearance of the members to create a romantic feeling. JB, Mark, Jackson, Jinyoung, Youngjae, Bambam, and Yugyeom are expected to showcase their visuals through their return.

Previous albums, JYP x GOT7

JYP Entertainment CEO and producer Jinyoung Park, who produced Stop Stop ItNever Ever, and You Calling My Name for GOT7, also contributed to composing and arranging DYE's tracks. It already stimulates curiosity about what kind of ripple effect this combination will generate.

In this song, you can meet the melodies whose emotional atmosphere spreads like gradation and the charming voice of GOT7 at the same time. Here, a romantic song that depicts a message of love that never changes will be harmonized to give a special impression.

JB, Jinyoung, Youngjae, and Yugyeom also participated in making the songs. Also, leading artists Ju Chanyoung and poet Kim Yobi, who won the Chorus of the Performer Award at the 9th Gaon Chart Music Awards, and 220VOLT, who participated in LOOK and You Are, joined forces to enhance the completion of the new album.

The new album will be released on various streaming sites on April 20 at 6:00 pm KST. On the same day, GOT7 DYE Live Premiere will be broadcast live all over the world through Naver V Live at 8:00 pm KST.

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