The Korean Brand Research Institute Drops Brand Reputation Rankings for Korean Singers in October

Following data from September 24, 2020, and October 24, 2020, the Korean Brand Research Institute dropped their brand reputation rankings for Korean singers (including both soloists and groups) for October. See who made the top 50 here!

The Korean Brand Research Institute analyzed 168,915,428 data from September 24 and October 24. They analyzed the consumer participation index, media index, communication index, and community reception index of 50 singers. The data that they had to analyze increased by 32.71% from last month, with September having 127,384,784.

Why does the Korean Brand Research Institute release brand reputation rankings? The data shows which artist is loved by consumers and is used to analyze consumer behaviors. With the brand reputation rankings, we can find out who, where, how, why, and how people talk about a certain artist.

First place is trot singer Na Hoon A. He has a brand reputation index of 17,027,294 with a brand participation index of 6,257,989, a media index of 3,391,753, a communication index of 3,532,997, and a community index of 3,844,555. This is Na Hoon A's first time on the list and debuted on the rankings at number one.

Na Hoon A
(Photo : The Korea Times)

Second place goes to the 'Princes of Pop', BTS (RM, Suga, Jin, J-Hope, Jimin, V, and Jungkook). The group has a brand reputation index of 16,698,674 with a brand participation index of 4,068,836, a media index of 4,207,060, a communication index of 4,063,060, and a community index of 4,359,718. Compared to their September brand reputation index of 22,550,007, it fell by 29.95%.

BTS
(Photo : @bts_bighit Twitter)

In third place, we have trot singer Lim Young Woong, who has a brand reputation index of 12,663,664. He has a brand participation index of 5,017,027, a media index of 1,882,503, a communication index of 2,808,942, and a community index of 2,955,192. Compared with his September brand reputation index of 10,439,938, it rose by 21.30%.

Im Young Woong
(Photo : Starbiz)

YG Entertainment girl group BLACKPINK (Jisoo, Jennie, Rosé, and Lisa) ranked at fourth place. The girl group has a brand reputation index of 11,470,474 with a brand participation index of 2,531,274, a media index of 1,980,892, a communication index of 3,629,65, and a community index of 3,598,652. Compared to their September brand reputation index of 9,601,636, it rose by 22.8%.

Netizens Are Amaze of BLACKPINK Childhood Photos Proving Their Natural Visuals
(Photo : YG Entertainment)

NCT (Taeil, Johnny, Taeyong, Yuta, Doyoung, Ten, Jaehyun, Winwin, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Lucas, Jungwoo, Kun, Xiaojun, Yangyang, Hendery, Shotaro, and Sungchan) ranked at fifth place. They have a brand reputation index of 10,816,826 with a brand participation index of 2,576,191, a media index of 1,739,213, a communication index of 3,401,660, and a community index of 3,099,763. This is the first time the SM Entertainment boy group appeared on these rankings.

NCT, the title song of their 2nd regular album Part 1 is 'Make A Wish'
(Photo : NCT Twitter)

From 6-50, here are the rankings:

6. Young Tak

7. Im Chang Jung

8. Kang Daniel

9. IU

10. Lee Chan Hyun

11. Oh My Girl

12. Jessi

13. GFRIEND

14. SEVENTEEN

15. (G)I-DLE

16.. Jang Min Ho

17. Joy (Red Velvet)

18. Taeyeon

19. IZ*ONE

20. TWICE

21. Song Ga In

22. Jeong Dong Won

23. Hwasa (MAMAMOO)

24. EXO

25. Jang Beom June

26. Red Velvet

27. Kim Hee Jun

28. MAMAMOO

29. Baekhyun (EXO)

30. Song Ha Yea

31. Sunmi

32. VIBE

33. YooA (Oh My Girl)

34. Park Jin Young

35. Chungha

36. Apink

37. LOCO

38. Bloo

39. Rain

40. ITZY

41. Kyuhyun

42. Baek Ji Young

43. Zico

44. Shin Young Jae

45. Lee Hi

46. Jung Eunji (Apink)

47. Park Hye Won

48. Paul Kim

49. AKMU

50. Changmo

Brand reputation ranking
(Photo : The Korean Brand Research Institute)

Did your favorite artist make the list?

Tags
Trot
popular
BTS
BLACKPINK
nct
Im Chang Jung
Kang Daniel
IU
Oh My Girl
Jessi
GFRIEND
seventeen
GIDLE
Minho
Joy
Red Velvet
Taeyeon
IZONE
IZ*ONE
Twice
Gain
Ga In
Hwasa
MAMAMOO
EXO
Baekhyun
Sunmi
vibe
yooa
Park Jin Young
JYP
Chungha
Chung Ha
Apink
Loco
Rain
Itzy
Kyuhyun
Super Junior
Baek Ji Young
Zico
Lee Hi
Jung Eunji
Eunji
AKMU
Changmo

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