IU, Suzy, BTS and More Enter KOBACO's 'Most Favorite Advertising Models' 2020: See Full List
A combination of star-studded Korean singers, groups, and actors completed this year's ranking of the most favorite advertising models of Korean consumers!
According to the Korea Broadcast Advertising Corporation or KOBACO's Statistical Survey of Broadcasting and Communications Advertising, IU, Yoo Jae Seok, Bae Suzy, Lim Young Woong, and BTS are the only Korean singers and artists who entered the list for "Most Preferred Advertising Models" by consumers.
In particular, the list which was unveiled on Wednesday was based on surveys that targetted 1,000 men and women aged 20 to 59 around South Korea.
The survey was distributed starting November 13 to 17, 2020.
Top 10 "Most Favorite Advertising Model" 2020 by Korean Consumers
Among numerous Korean celebrities and stars, the Top 10 that were hailed include IU, Kim Yuna, Gong Yoo, Park Bo Gum, Yoo Jae Seok, Jeon Ji Hyun, Bae Suzy, Lim Young Woong, BTS, Kim Hye Soo, and Park Seo Joon.
IU ranked the highest with great support from not only men but also women in their 20s and 40s. Due to this, she was able to gain 8.3 percent of the votes. Following the K-pop singer and actress is the figure skating queen Kim Yuna, who came in second place with 7.4 percent support from her fans.
Meanwhile, one of the best actors, Gong Yoo, who ranked in the top three in an annual consumer behavior survey conducted last year, proved to be a consistently popular advertising model, ranking third place, with 5.6 percent of support. Park Bo Gum, Yoo Jae Seok, and Jeon Ji Hyun then came in fourth to sixth places, respectively.
KOBACO also highlighted Lim Young Woong and BTS's impressive contribution this 2020 not only in the advertising field but in the music field as well, saying.
"It was noteworthy that trot singers Lim Young Woong and world star BTS, who were loved this year for their songs that comforted their tired and exhausted hearts, were also ranked in the rankings."
The two stars ranked 7th place and 9th place. In addition to this, Bae Suzy, came in 8th place, regaining her position in the top 10. Since 2013, the actress-singer has been entering the list, having her peak ranking at No. 2, last 2014 and 2015
As for the rank 10, actress Kim Hye Soo and actor Park Seo Joon tied in the rankings with 1.5 percent of support.
Top Advertising Models Preferred by Consumers Aged 20 to 59
On the other hand, among 1,000 respondents, IU gained the most preferred votes from men aged 20 to 30, and also topped with 9.5 percent from women in their 20s.
As for BTS, women in their 30s have chosen the group as their top 3most preferred advertising model, following Gong Yoo and Park Bo Gum.
Suzy, or also known to be the "CF Queen" was selected by the younger generation of men in their 20s and 30s, gaining 3.4 percent and 3.5 percent of support, in respective ages.
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Written by Eunice Dela Cruz
