BLACKPINK Lisa Selected as Bulgari’s Global Brand Ambassador
Luxury brand Bulgari (also known as BVLGARI) has selected BLACKPINK member Lisa as their new global brand ambassador. Read more about the details here.
Bulgari announced on Friday, Dec. 18, that K-pop superstar BLACKPINK member Lisa had been selected as their new global brand ambassador. Lisa is the first K-pop star to become a global ambassador for the brand.
Bulgari stated that Lisa's bold and unrivaled charisma and trendy image as a fashion icon perfectly matches their brand identity, which is why they selected Lisa as their new official brand ambassador.
Lisa first formed a relationship with Bulgari in July of this year. At the time, Lisa participated in the brand's digital campaigns ("Serpenti" and "Bzero One") for their new collection. There, the idol showed off her charms, showing both her chic side and her lovely side. In the official photos released, Lisa surprised viewers with elegant beauty and visuals as she donned the brand's latest jewelry.
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At the time, she was named as one of the brand ambassadors for the brand. Now that Lisa has been named their official global brand ambassador, fans can expect more activities to promote Bulgari that will feature the idol, such as for photoshoots and videos.
Bulgari is not the only brand Lisa proudly represents now. Back in Jan. 2019, Lisa became the muse of Heidi Slimane, the artistic, creative, and image director of the French luxury brand Celine. In 2020, it was announced that the idol had officially become Celine's new global brand ambassador. She attended their Men's Spring Summer 2020 Collected in Paris for Paris Fashion Week. There, Lisa showcased her golden touch! After a photo of her with Celine's Timophe Bag was published on her social media, searches for the bag model increased by 66%.
In Nov. 2019, she joined the Penshoppe family as their newest ambassador. Penshoppe is a popular clothing brand in the Philippines. After becoming their latest brand ambassador, the BLACKPINK member was seen in Billboard and mall advertisements as she modeled their clothes.
Lisa, along with labelmate Mino, are also endorsement models for the popular sportswear brand Adidas. The other BLACKPINK members are also models for the athletic brand.
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Lisa also represents non-fashion brands. Since July 2019, Lisa has been the brand ambassador for AIS Thailand, the largest GSM mobile photo operator in Thailand. The Thai idol is the highest-paid brand presented for AIS, and her commercial for the brand became the highest-rated commercial in Thailand.
Due to Lisa's popularity in China, she also snagged some brand deals in the country. In May, she was named as the new brand spokesperson for D&G Downy China. That same month, she became the new brand spokesperson for China's largest dairy company, Mengniu Dairy, and their yogurt brand, Zhengouli.
In July 2019, she became the endorsement model for "Ragnarok M: Eternal Love", a mobile game. She also appears as a character on their "Midnight Party" server. In China, Lisa is Supercell's newest spokesperson for their mobile video game, "Brawl Stars".
Get that bag, Lisa!
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Written by Alexa Lewis
