During the 2021's address of South Korean President Moon Jae-in, prominent K-pop groups BTS and BLACKPINK were described as "source of hope and happiness" around the world, acknowledging their global influences.
On January 11, President Moon highlighted K-contents and Korean athletes' contributions worldwide during his 2021 New Year's address.
During his address, both BLACKPINK and BTS, who are currently the "biggest groups in the world" according to multiple media, are mentioned, proving that even the highest-ranking leader of South Korea can recognize their influence, popularity, and contributions.
BTS and BLACKPINK: "Giving Hope and Happiness to the World," Says SoKor President
President Moon Jae-in during New Year's address:— Raphael Rashid (@koryodynasty) January 11, 2021
"BTS, Blackpink, as well as the movie Parasite as well as other K-contents... are giving hope and happiness to many around the world". pic.twitter.com/4qb6F5Ao0n
During President Moon Jae-in's address, which was broadcast live at the Blue House on Monday, the country leader said:
"K-content such as BTS, BLACKPINK, and the movie 'Parasite' is mesmerizing people and giving hope and happiness to the world."
President Moon Jae-in also affirmed that "The government will provide its full support to strengthen its status as a "cultural powerhouse" by supporting the artist's creative activities as well as helps in promoting Hallyu contents' digitalization so those cultural artists can display their creativity and talents as much as they want."
Meanwhile, the president also promised to give support in sports, acknowledging that sports players and leaders with excellent skills are also K- contents that promote Korea in themselves.
"The days of every month are over. It is an era where people enjoy themselves together. The government will support professional sportsmen and daily sportsmen to enjoy sports to their fullest without interference."
BTS and BLACKPINK Achievements This 2021
The K-pop groups are truly proving that they hold huge power and influence, with the number of records and achievements they are receiving, just two weeks since 2021 started.
In particular, BTS, a seven-member group comprised of Jin, RM, Suga, J-Hope, Jimin, V, and Jungkook becomes the first K-artists to win five grand prizes (daesang) from "Golden Disc Awards" for four consecutive years.
Also Read: BTS and BLACKPINK Set First Records, Titles at The 35th Golden Disc Awards
The awards ceremony was held last Jan.9 and 10, giving several honors to various K-pop artists.
Furthermore, BTS's "Map of the Soul: 7" released in February last year, sold more than 4.36 million copies on the Gaon Chart, making them the first "Quadruple Million-seller" to be certified since the chart was compiled.
On the other hand, BLACKPINK is also dominating the Korean industry, not only in music but also in fashion and acting.
The quartet composed of Jisoo, Jennie, Rosé, and Lisa topped the "Girl Group's Brand Reputation Ranking for January," evident of their unrelenting popularity in Korea.
After becoming the first girl group million-seller through their first full-length album, "THE ALBUM," the members are also proving their individual powers with their solo careers.
Lisa and Rosé, the youngest member-line of the group, will finally have their solo music debut, earning high-anticipation from fans. As a group, BLACKPINK has a perfect music synergy that blends well with each other, but they are stirring fans' curiosity if what kind of music, concept, and genre will they bring out.
AS for Jisoo, she is set to strengthen her career as an actress with her first female-lead role in the upcoming Korean drama, "Snowdrop," co-starring with Jung Hae In, which is already gaining positive feedbacks from netizens.
Lastly, Jennie is continuously flaunting that she's not only a musician but a fashion "icon" as well. The "Human Chanel" idol was recently announced as the new face of "Chum Churum Soju," expanding the brands she's promoting.
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Written by Eunice Dawson