TRI.BE Joins TWICE, (G)I-DLE, & TXT as K-Pop Acts Promoted by Republic Records + S.Tiger Shares Production Details
The market of K-Pop in the United States continues to grow and expand by the day. So, it comes as no surprise that more and more South Korean bands have been dominating and appearing on numerous audio streaming platforms and music charts.
TRI.BE is now officially part of Republic Records' ever-growing family.
Republic Records is Now Promoting TRI.BE after TWICE, (G)I-DLE, and TXT
On Friday, Feb. 19, Republic Records announced its collaboration with the South Korean girl group TRI.BE. Though its official Twitter account, the American record label ran by the Universal Music Group has started promoting the seven-member all-girl band formed by Mellow Entertainment and TR Entertainment.
The said post featured a short video showing TRI.BE members Songsun, Kelly, Jinha, Hyunbin, Jia, Soeun, and Mire inviting everyone to get a copy of their two-song debut album titled "TRI.BE Da Loca." The clip also featured some parts of the "Doom Doom Ta" official music video.
Formerly known as the TRI.ANGLE and LIONGIRLS, TRI.BE was relaunched on Feb. 17, 2021. The official music video of "Da Loca" album's carrier single titled "Doom Doom Ta" was also dropped on YouTube on the same date.
As of this writing, the official "Doom Doom Ta" music video has already amassed more than 1.2 million views. The clip also got more than 51,000 likes and more than 5,591 comments as of today.
This is not the first time that Republic Records has promoted a K-Pop act under its wing. In the past, the American record label has also played a huge part in the successful debuts of TWICE, (G)I-DLE, and TXT in the United States.
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Details of TRI.BE's Journey Before Their Successful Launch Revealed
Producer S.Tiger revealed to Forbes senior contributor Jeff Benjamin that music genre was his top priority when he was producing TRI.BE. The famous South Korean songwriter shared he wanted to create something different from the usual K-Pop genre, which is a mixture of dancehall, baile funk and Afrobreat.
At the time, S.Tiger said he is very much aware that this type of production would serve as a primary path indicator for the South Korean girl group's future musical direction. Moreover, choosing the right genre would greatly contribute to TRI.BE's attempt in engraving their position and identity within the K-Pop industry.
S.Tiger shared that producing TRI.BE is somewhat different from his previous projects as he tried his very best not to repeat the things he did for MOMOLAND, EXID, and Apink where he focused more on creating concepts and writing music that would fit the group's color. He went on to reveal that he spent the most time and effort on TRI.BE.
Because of this, he is very confident that K-Pop fans would totally understand and, hopefully, learn to appreciate the unique music and signature voices of all TRI.BE members. S.Tiger even teased that there are more things to come in the future, such as additional albums and individual song releases.
Despite all the sleepless nights and hardships he encountered, S.Tiger is very much delighted that he was given a chance to work with TRI.BE wherein he was able to study more through the said production. The popular composer added he also tried to bring a change within him.
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Written by Nica Vaughn
