Among the Korean singers, BTS, Lim Young Woong, and Brave Girls topped the brand reputation rankings for May 2021. Keep on reading to know if your favorite artists made it to the list.
On May 19, the Korean Brand Research Institute issued the brand reputation rankings for Korean singers for May. The agency analyzed big data of artists who have done promotions from April 19 to May 19. The data include the singers' activities in four various areas like consumer participation, communication, media, and community.
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From April 19 to May 19, the institute accumulated 106,100,722 data. The May 2021 data are 14.77% lower than the April 2021 data of 124,486,232.
Brand reputation analysis can help figure out which Korean singers are the hot topic among the media and consumer, which artists are active in communicating with the public, and their positive and negative influence.
BTS is the Most Popular Korean Singer for May 2021
BTS - comprising RM, Jimin, Suga, Jin, Jungkook, J-Hope, and V - maintained its position at No. 1 on the brand reputation rankings for Korean singers for May 2021. The septet previously took first place on the April 2021 rankings. This means the boy group continues to be the most popular among Korean singers.
For May, BTS has a brand reputation index of 9,891,388. This is the total of the indexes of the four areas: participation index of 2,737,554, media index of 2,733,335, communication index of 2,211,866, and community index of 2,208,633.
Compared to their April 2021 brand reputation index of 11,813,702, their May 2021 index fell by 16.27%.
Lim Young Woong is the Second Most Popular Korean Singer for May 2021
Sitting at No. 2 on the brand reputation rankings for May 2021 is trot singer Lim Young Woong. This means he is the most popular Korean solo artist for this month and the second overall among Korean acts. In April, Lim was in fourth place.
The "My Starry Love" singer has a brand reputation index of 7,016,944. Lim Young Woong's indexes in the four aspects are: 3,052,842 (participation), 2,177,008 (media), 809,460 (communication), and 977,634 (community).
Compared to his brand reputation index of 8,246,240 for April 2020, Lim's May 2021 index fell by 14.91%.
Brave Girls is the Most Popular Female Korean Singer for May 2021
Brave Girls, who took second place on the brand reputation rankings for April 2021, declined to No. 3 on the list for May 2021. Despite that, the girl group - consisting of Minyoung, Eunji, Yujeong, and Yuna - remains the most popular female Korean singer.
The quartet has a brand reputation index of 5,962,784 for this month. Brave Girls has a participation index of 1,737,730, community index of 1,513,137, media index of 1,295,903, and communication index of 1,416,014.
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The female Korean singer's May 2021 brand reputation index is 37.03% lower than their April 2021 index of 9,469,573.
These are the Top 30 Most Popular Korean Singers for May 2021:
- Lim Young Woong
- Brave Girls
- SG Wannabe
- Lee Chan Won
- Kang Daniel
- Young Tak
- Oh My Girl
- Jeong Dong Won
- M.C The Max
- Girls' Generation Taeyeon
- BLACKPINK Rosé
- Red Velvet
- Song Ga In
- Kim Hee Jae
- Sung Si Kyung
- Jang Min Ho
- Park Jin Young (J.Y. Park)
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Written by Mhaliya Scott